Welcome to the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

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Customer Data is the Foundation of Modern Marketing.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


From the Library

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Customer Data Platform Industry Profile

CDP Industry Profile shows key industry statistics including revenue, investments, and client counts. Download now.

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Ultimate Guide to the Single Customer View

BlueVenn describes the characteristics of a Single Customer View, how it differs from a data warehouse, and key considerations in building one.  Download now.

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Lilly Pulitzer Case Study

AgileOne shows how Lily Pulitzer identified customer segments and engaged them with personalized marketing messages.  Download now.


From the Blog

Xanterra Parks & Resorts Boosts Campaign Performance up to 839%

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By Carol Wolicki, RedPoint Global

Xanterra Parks & Resorts may be the travel and hospitality industry’s sweetest secret. The company owns or manages 34 hotels with 5,600 rooms, manages 8 million acres of land, and owns six luxury yachts, 89 food and beverage outlets, seven golf courses, 16 swimming pools, four marinas, and four stables.  Read more.

Forget Skilling Up – Marketing Technology Needs to Come Back Down to Earth

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by Anthony Botibol, BlueVenn

Over the last few years, many marketers have noticed a transitional change in their roles. Rather than focusing on the more creative aspects that have traditionally defined marketing, they are instead transforming into data scientists; analyzing reports, cleansing data sets and building in-depth profiles for each of their customers.  Read more.


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