Welcome to the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

Resources for You


IconLibrary1 IconNews1 iconBlog1


Customer Data is the Foundation of Modern Marketing.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


From the Library

DL79 mParticle Buyers Guide.jpg

Selecting the Right Customer Data Platform For Your Business

mParticle offers 10 simple questions to ask to identify the right CDP for your needs.  Download now.

DL86 Segment LogMeIn Case.jpg

LogMeIn Case Study

Segment describes how Segment helped LogMeIn develop a standard way to access and use data to build better software for millions of customers.  Download now.

DL74 Ensighten Web Analytics.jpg

Web Analytics Liberation

Ensighten describes how enterprises are re-engineering their digital analytics to accommodate new channels and devices.  Download now.


From the Blog

Replacing “Marketer Controlled” in the CDP Definition

170417 Raab Objection

by David Raab, CDP Institute

Last month’s posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs. The most important insight has been that the “marketer controlled” piece of the CDP definition really represented the idea that CDPs are packaged software rather than custom development projects.  Read more.

CDPs, SCVs and DMPs – How Can Marketers Get Their Heads Around the Acronyms?

170404 BlueVenn Alphabet Soup

by Anthony Botibol, BlueVenn

It is becoming increasingly important for marketers to be able to take better control of, and make better use of, their data. Yet many do not willingly take on the role of a data scientist, and the world of marketing technology’s insistence on confusing acronyms do not make matters any easier. What is the difference between a CDP and a DMP?  Read more.


CDPI Founding Gold Sponsor.jpg

            Blueconic-fixed.png                      RedPoint Logo Standard-BLACK w RED CHEVRON-RGB-r0614.png

Segment.png   tealium   TreasureData fixed.png

Founding Sponsor Medallion


ActionIQ fixed.png         agilone_logo_2c_pos_rgb.png          Ascent360 fixed.png

  BlueVenn-2016-logo copy.jpg           CaliberMind_Logo              Ensighten fixed.png    

  lyticsBlue.png                   mparticle-fixed.png             





Public Forums

Choose Topic

Request a Topic
CDP Use Cases

Active Roster



    Copyright © 2016 Customer Data Platform Institute Terms of Use Privacy Policy

    Powered by Venntive