Welcome to the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

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Customer Data is the Foundation of Modern Marketing.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


From the Library

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15 Minute Guide to Customer Data Platforms

Ensighten describes key CDP components, CDP core benefits, CDP types, and how to tell whether you're ready to buy one. Download now.

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ActionIQ Grows and Retains Valuable Customers

Learn how ActionIQ identifies, activates, grows, retains, and reactivates customers. Download now.

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Blinds.com Case Study

AgilOne shows how Blinds.com optimized its email, direct mail and social campaigns. Download now.


From the Blog

Five Reasons to Leave Your Marketing Service Provider for a Customer Data Platform

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By Karen Wood, AgilOne

Marketing Service Providers (MSPs) are the old guard of omni-channel customer data management, but they have lost ground in recent years to the dramatically more agile and accessible approach of Customer Data Platforms (CDPs) like AgilOne. For many brands, the question of switching from an MSP to a CDP is a matter of when, not if.  Read more.

Using CDPs to Support Analytics


By David Raab, CDP Institute

It may seem self-evident that the reason marketers create a unified customer view is to give customers a unified experience (or, more precisely, an optimal experience driven by unified data). But when the CDP Institute recently asked marketers to rank uses for a single customer view, “consistent treatments” was far down the list. Read more.


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