Welcome to the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

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Customer Data is the Foundation of Modern Marketing.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


From the Library

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Requirements for Enterprise Customer Data Platforms

CDP Institute and AgilOne give detailed descriptions and checklists of the special requirements that enterprise marketers have for their Customer Data Platform. Download now.

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Integration Liberation: Finding Marketing Freedom

ActionIQ describes how a single platform holding all marketing data can give marketers control over their work.  Download now.

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GREE Case Study

Treasure Data describes how GREE uses Treasure Data to unify analytics, acquire new users and keep them engaged.  Download now.


From the Blog

Replacing “Marketer Controlled” in the CDP Definition

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by David Raab, CDP Institute

Last month’s posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs. The most important insight has been that the “marketer controlled” piece of the CDP definition really represented the idea that CDPs are packaged software rather than custom development projects.  Read more.

CDPs, SCVs and DMPs – How Can Marketers Get Their Heads Around the Acronyms?

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by Anthony Botibol, BlueVenn

It is becoming increasingly important for marketers to be able to take better control of, and make better use of, their data. Yet many do not willingly take on the role of a data scientist, and the world of marketing technology’s insistence on confusing acronyms do not make matters any easier. What is the difference between a CDP and a DMP?  Read more.


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