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Customer Data Platforms Finally Get Their Moment of Glory in the Marketing Supergraphic

About the Paper

Customer Data Platforms Finally Get Their Moment of Glory in the Marketing Supergraphic describes placement of CDPs in Scott Brinker's Chief Martech Marketing Technology Landscape.  From RedPoint Global.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.