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Requirements for Enterprise Customer Data Platforms

About the Paper

Requirements for Enterprise Customer Data Platforms (CDP Institute) gives detailed descriptions and checklists for the special requirements that enterprise marketers need in their Customer Data Platform. 

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.