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10 Ways Customer Data Platforms Differ From Data Management Platforms

About the Paper

10 Ways Customer Data Platforms Differ From Data Management Platforms clarifies the distinction between CDPs and DMPs.  From BlueConic.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.