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A Guide to Facebook and Google Ad Performance Analysis

About the Paper

A Guide to Facebook and Google Ad Performance Analysis describes ad campaign data and common use cases for ad analysis.  From Segment.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.