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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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General     Evaluation     Case Studies     Vendor Profiles
 
DL343 AgilOne Enterprise CDP.jpg

Requirements for Enterprise Customer Data Platforms (CDP Institute) gives detailed descriptions and checklists of the special requirements that enterprise marketers have for their Customer Data Platform. 

  DL79 mParticle Buyers Guide.jpg Selecting the Right Customer Data Platform For Your Business (mParticle) offers 10 simple questions to ask to identify the right CDP for your needs.
         
DL25 CDP Eval Commercial.jpg CDP Evaluation Guide - Commercial (CDP Institute) lists questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.   DL26 CDP Eval Ingestion.jpg CDP Evaluation Guide - Data Ingestion (CDP Institute) lists questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
         
DL27 CDP Eval Output.jpg CDP Evaluation Guide - Outputs (CDP Institute) lists questions to ask CDP vendors related to use of CDP data, including external connections, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.   DL28 CDP Eval Processing.jpg CDP Evaluation Guide - Processing (CDP Instittue) lists questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
         
DL75 Lytics Buyers Guide.jpg Choosing a Customer Data Platform (Lytics) describes why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.      

 

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