Welcome to the CDP Institute
|General Evaluation Case Studies Vendor Profiles|
CDO Industry Profile (CDP Institute) shows key industry statistics including revenue, investments, and client counts.
|15 Minute Guide to Customer Data Platforms (Ensighten) describes key CDP components, CDP core benefits, CDP types, and how to tell whether you're ready to buy one.|
Best Practices in Building a Unified Customer Database (CDP Institute) shows which management practices are most common among firms that have successfully created a unified customer database.
|Customer Data Platforms Finally Get Their Moment of Glory in the Marketing Supergraphic (RedPoint Global) describes placement of CDPs in Scott Brinker's Chief Martech Marketing Technology Landscape.|
|Data-Driven Marketing in the Age of Platform Confusion (RedPoint Global) clarifies the nature of a DMP and how it differs from RedPoint's approach.||Defeating the Mythical Beasts of Marketing (BlueVenn) follows George the Knight on his quest for marketing perfection.|
|Driving Value from Digital Advertising (Ensighten) shows how enterprise tag management and DMP systems can work together to transform the value of digital advertising spend.||Future of Personalization (Lytics) shows how marketers can unify and transform customer data into marketing return on investment.|
|How to Build a Mobile Data Strategy The Right Way (mParticle) shows how to align product, marketing, and engineering to minimize wastage and maximize value.||Importance of Marketing Master Data Management and the Golden Record (RedPoint Global) explains why complex processing is needed to produce the most accurate customer data.|
|Integration Liberation: Finding Marketing Freedom (ActionIQ) describes how a single platform holding all marketing data can give marketers control over their work.||Marketing Freedom in the Midst of the Data Downpour (ActionIQ) shows how less technology can help marketers take best advantage of today's data flood.|
|Marketing in the Moment (Ensighten) describes how to orchestrate real-time omni-channel customer experiences.||Periodic Table of App Data SDKs (mParticle) illustrates the huge number of Software Development Kits that marketers can implement for different purposes.|
|The Benefits of a Customer Data Platform (Blueconic) is an infographic showing how a CDP improves the customer journey.||The Four Competencies of Marketing Individualization (Blueconic) defines ‘individualization’ and describes how to get started, build momentum, and take off with it.|
|Ultimate Guide to the Single Customer View (BlueVenn) describes the characteristics of a Single Customer View, how it differs from a data warehouse, and key considerations in building one.||10 Ways Customer Data Platforms Differ From Data Management Platforms (Blueconic) clarifies the distinction between CDPs and DMPs.|
|A Guide to Facebook and Google Ad Performance Analysis (Segment) describes ad campaign data and common use cases for ad analysis.|