Welcome to the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
|General Evaluation Case Studies Vendor Profiles|
|ActionIQ Grows and Retains Valuable Customers describes how ActionIQ identifies, activates, grows, retains, and reactivates customers.||AgilOne Customer Data and Engagement Hub describes how AgilOne helps clients to integrate data, analyze profiles, and engage their customers.|
|About BlueConic gives an overview of BlueConic key features and benefits.||Ensighten Drive First-Visit Personalization and Enhanced Insight describes the features and benefits of Ensighten first-party omni-channel data collection.|
|Lytics Solution Overview describes Lytics features to build a real time single customer view, create behavior-driven marketing segments, analyze content performance, and monitor the customer journey.||RedPoint Global Convergent Marketing Platform describes how RedPoint streamlines customer engagement from data to insight to action.|
|Segment for Mobile Commerce describes Segment's features for product analytics, personalized marketing, and campaign measurement.|