Welcome to the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

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Customer Data is the Foundation of Modern Marketing.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


From the Library

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Ultimate Guide to the Single Customer View

BlueVenn describes the characteristics of a Single Customer View, how it differs from a data warehouse, and key considerations in building one.  Download now.

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Data-Driven Marketing in the Age of Platform Confusion 

RedPoint Global clarifies the nature of a DMP and how it differs from RedPoint's approach.  Download now.

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Segment for Mobile Commerce

Describes Segment's features for product analytics, personalized marketing, and campaign measurement.  Download now.


From the Blog

Case Study – Mike’s Bikes

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By Laura Hazlett, Ascent360

Roll in Today for some Sweet Deals, a Quick Tune-up or a Group Ride – How Mike’s Bikes encouraged existing customers to return regularly to their stores increasing their retention rate and revenue.  Read more.

Frequently Asked CDP Questions

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By David Raab, CDP Institute

Here's a list of common CDP questions and answers.  These apply to CDPs in general but details may vary for specific systems.  Thanks to Barbara Saxby of Accelant Consulting for formulating many of the questions.  Read more.


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