April 3, 2020

Airship Extends Salesforce and mParticle Integrations

Airship Extends Salesforce and mParticle Integrations

Airship

If you’re really hungry for coronavirus news, the Customer Experience Matrix blog published a long review of recent research findings yesterday. But let’s move on to happier topics, starting with improved bi-directional integrations between Salesforce, mParticle, and mobile marketing platform Airship. Airship also launched a new cross-channel journey manager. The interface is less revolutionary than they seem to think, but it does look better than most.

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83% of U.S. Consumers Don’t Find Personalized Ads Helpful: Cheetah Digital Study

Cheetah Digital

Sticking with news from martech vendors, cross-channel solution provider and CDP vendor Cheetah Digital released a massive Econsultancy report on consumer shopping behavior, privacy concerns, communication channels, loyalty, and other topics across six countries. Headline finding: just 17% of U.S. consumers find personalized ads helpful. But there's tons more.

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Agile Marketers Are More Agile: Aprimo Report

Aprimo

Wrapping up in the same vein: digital asset management vendor Aprimo and AgileSherpas found that agile is just the best thing ever. Well, not in those words but 74% of marketers using agile were satisfied with team results, compared with 58% of traditional marketers and 34% of ad hoc marketers. Agile users reported higher productivity, better change management, and increased innovation.

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