Resources For You
Join Now
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Join Now
New Tools!
RFP Generator and Vendor Finder
Test the beta version of CDP Institute's interactive RFP Generator and Vendor Finder. Answer questions and within seconds receive a custom-generated RFP and vendor suggestions. Free 30 minute live consultation included! Get started now.
Ask Questions on Slack
Join other members of the CDP community to ask questions, share answers, and discuss CDP issues. Join now.
Use Case Generator
Answer a set of carefully chosen questions and receive a comprehensive use case document to guide your CDP projects. Get started.
From the Library
Bank Y Case Study
Terragon explains how a leading Nigerian bank saved marketing cost on invalid accounts thanks to data unification. Download now.
When the Third-Party Cookie Party is Over
Amperity details how brands can make the most of first-party data. Download now.
Aku Pintar Case Study
Netcore describes how Indonesia's leading edtech company benefited from multiple marketing channels. Download now.
From the Video Collection
The Customer Data Platform by David Raab
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
The Consumer's POV on Privacy, Messaging, Personalization and Brand Loyalty
Econsultancy and Cheetah Digital's CMO, Richard Jones, gives you insight into the consumer's POV along with how to execute best practices.
Keynote: Adapting to Consumer 3.0
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
From the Blog
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation
One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?" Read more.
Adopting an Omnichannel Marketing Strategy for Better ROI
The relationship between brands and consumers in today's digital world has shifted. Read more.
Beat the 3rd party cookie ban, here's the plan
Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear - dreading the 'new normal' of data soon to be replaced with an oncoming cookie apocalypse. Read more.
Gold Sponsors
Sponsors
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
Contact Info
Signup
© 2021 CDP Institute. Privacy Policy | Terms of Use