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From the Library
Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data
Tealium details how to proactively keep your customers' trust. Download now.
California Consumer Privacy Act
DataEM lists what identifiers are covered by the CCPA and explains your options. Download now.
Turn GDPR Into an Opportunity
Informatica describes how the new data law can be a benefit for enterprises looking to transform for the better. Download now.
From the Video Collection
Building Consumer Confidence within Automotive in the "New Normal"
Join the former Chief Digital Officer at Spark44, Acxiom, and Treasure Data for a webinar full of insights into how the COVID-19 pandemic has changed the automotive industry.
Unified Customer Profile
How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can't provide a complete picture of each visitor's true interests and intent.
The Cheetah Digital Customer Engagement Suite
The new Customer Engagement Suite is a complete lifecycle solution - from acquisition through loyalty.
From the Blog
Shifting Customer Journeys with Customer Data Enrichment: A Marketer's Guide
Marketing leaders are experiencing a glut of customer data—with estimates from the IDC that the global datasphere will grow from 33 zettabytes in 2018 to 175 zettabytes in 2025. Read more.
New Study Finds Data Key to Unlocking Superior Customer Experience
I often see the words "customer experience" or "customer-centric" used in marketing messages as comapnies look to meet increasingly high consumer expectations. Read more.
CDPs come to the rescue of marketers to deal with CCPA
#Ownyourdata campaign created ripples across the world. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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