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From the Library
3 Reasons Why Customer Journeys Fail
Alterian explains why you’re your ten-year-old customer journey map approach isn't working anymore. Download now.
CDP in Financial Services
Celebrus shows how CDPs use modern technology and specialized design to create accurate, complete, and accessible customer data. Download now.
Retailers Guide to Superior Customer Retention and Monetization
ZyloTech gives retailers a four-step process to overcome the challenges of customer analytics and finally know your customers. Download now.
From the Video Collection
Business Case for a CDP (Tealium)
Learn key capabilities and functionality of a CDP, differences between CDPs and other solutions like DMPs, ESPs and DSP, 4 key industries taking advantage of CDP, and key considerations in evaluating a CDP.
Harnessing Data for Better Customer Experience and Company Success (Treasure Data)
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data instead of relying on IT.
Executive Guide to Customer Data Platforms (CDPI and AgilOne)
AgilOne CEO Omer Artun and CDPI Founder David Raab share a CDP market overview, industry trends, and five CDP must-haves for omni-channel enterprise brands.
From the Blog
Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle
Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. Read more.
Interpreting Customer’s Loyalty: There’s Definitely A Logic to Human Behavior
The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. Read more.
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric
Hospitality marketing departments face many challenges: a lot of processes are still following a slow batch rhythm, Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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