Resources For You
Join Now
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Adapting to the COVID-19 Pandemic
Simon outlines best practices in a challenging time. Download now.
A Perfect Match
Teavaro explores the possible application of CDPs in the insurance sector. Download now.
US Supermarket Case Study
Manthan shows how personalized marketing and automation led to more digitally active customers. Download now.
From the Video Collection
Meet the CRM Heroes
This video portrays the otherwise invisible customer heroes who fill CRM with life.
How to Power Your Customer Experience with Data
Learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven.
Unified Customer Profile
How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can't provide a complete picture of each visitor's true interests and intent.
From the Blog
Change Management Strategies for a Successful CDP Initiative
According to research from McKinsey, almost 50% of digital transformation initiatives fail to achieve their expected value, with only 10% exceeding expectations. Read more.
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide
Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
Contact Info
Signup
© 2020 CDP Institute. Privacy Policy | Terms of Use