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From the Library
Predictive Modeller
RedEye shows how its predictive modeling tool lets marketers personalise multi-stage, multi-channel campaigns around key outcomes such as purchase, churn and lifetime value. Download now.
How Marketers Are Using and Analyzing Customer Data
BlueVenn provides exclusive survey results on how what data marketers collect, the tools they use to analyze it, and goals for the future. Download now.
Future of Personalization
Lytics shows how marketers can unify and transform customer data into marketing return on investment. Download now.
From the Video Collection
Real-Time Scoring Drives Sales & Marketing Alignment (Lattice Engines)
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How to Power Your Customer Experience with Data (Arm Treasure Data)
Learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven.
The Network of Record Overview (Radius)
The Network of Record is the industry’s most comprehensive, accurate and up-to-date source of B2B data.
From the Blog
PWAs: What They Are and Why They’re Important
A Progressive Web App (PWA) is an app that runs in a web browser with extra features that make it behave as if it was an app installed from an app store. Read more.
How Does a Customer Data Platform Solve These Common CMO Challenges?
Chief marketing officers (CMOs) are often tasked with executing the organization’s customer experience strategy. Read more.
Personaliz(s)ation: Where to Focus?
Is the EU a good place to invest and focus if you are a provider of personalization software and services? Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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