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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Filling in the Missing Pieces
Webbula describes how reverse data appending can expand on your email data. Download now.
Customer Journeys in MLP Markets
Jornaya proposes a framework for smarter and safer interactions with MLP shoppers. Download now.
Right Ad, Right Message, Right Time
Lattice describes the mechanics of B2B advertising programs, best practices for specific channels, and how predictive analytics can improve results. Download now.
From the Video Collection
Personalization using Multi-Model Machine Learning
Learn how multi-model machine learning systems can deliver world class personalization experiences.
The Consumer's POV on Privacy, Messaging, Personalization and Brand Loyalty
Econsultancy and Cheetah Digital's CMO, Richard Jones, gives insights into the consumer's POV along with examples of how to execute best practices.
From the Blog
5 Ways Marketers Get Better Results with Customer Data Platforms
If you are a marketer, you may be wondering what's behind all the interest in customer data platforms? Read more.
The Omniscience Option: Next-best action Recommendations that Work
What marketer wouldn't want to be omniscient, especially when it comes to understanding customers? Read more.
5 ways your digital analytics strategy is hindering your customer experience
An ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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