The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
ZyloTech gives retailers a four-step process to overcome the challenges of customer analytics and finally know your customers. Download now.
From the Video Collection
Learn key capabilities and functionality of a CDP, differences between CDPs and other solutions like DMPs, ESPs and DSP, 4 key industries taking advantage of CDP, and key considerations in evaluating a CDP.
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data instead of relying on IT.
AgilOne CEO Omer Artun and CDPI Founder David Raab share a CDP market overview, industry trends, and five CDP must-haves for omni-channel enterprise brands.
From the Blog
Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. Read more.
The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. Read more.
Hospitality marketing departments face many challenges: a lot of processes are still following a slow batch rhythm, Read more.