The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
An American denim company struggled to create personalized experiences due to siloed data. See how the Amperity customer data platform integrated the data to help them meet their goals.
Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium
AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
Webinar from Ascent360.
Discussion moderated by CDPI Founder David Raab.
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
CDP Institute Member Roundtable Notes for April 23, 2025
CDP Institute Member Roundtable Notes for March 26 and 28, 2025
Data is one of the most valuable assets for businesses.
In last week’s blog, we explored how look-alike modeling works and the essential factors that set it up for success.