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Featured Resources
CDP Institute 2023 Member Survey: Success in an Era of Limits (CDP Institute)
What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
Ensuring Data Privacy Rights: Data Subject Requests in CDPs (Zeotap)
In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.
CDP for Global Enterprises (Treasure Data)
This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.
Take Your Data Foundation from Good to Great! (Tealium)
See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.
Upcoming Webinars/View Full Schedule
A Quick Conversation on MDM v CDP
Webinar from Redpoint Global.
B2B Intent Data: How to Generate Closeable Leads Faster
Webinar from Leadspace.
Upcoming Live Events/View Full Schedule
Customer Experience Live Show UK 2023
Industry conference from Customer Experience Live. Register with code CDPI.CXUK.23 for 10% discount.
Technology for Marketing
Industry conference from CloserStill Media with speakers including Susan Raab and David Raab. Use link to register interest.
From the Blog
Data empowered is the new data-driven
“Data-driven decision-making” – a business strategy so powerful, it forever changed the way we work.
Most CDPs Are Not Actually Platforms for Customer Data
It’s a strange truth that most CDPs are not actually platforms for customer data.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP
The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0
It’s become crucial for brands to adopt privacy conscious technology.
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