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From the Library
Navigating Martech
Lexer explains the seven key platforms of martech and provides the key to the right tech. Download now.
The Customer Data Platform Vendor Comparison Tool
mParticle helps you find the right CDP with their vendor comparison worksheet. Download now.
The Secret to Intent-Based Marketing
Evergage explains the role of intent in digital marketing, the analytics and tracking capabilities needed to support it, and how deep behavior data is necessary for an effective intent-driven personalization strategy. Download now.
From the Video Collection
Marketing 2027: The Future of Marketing (Optimove)
Optimove’s CEO Pini Yakuel shares his notions on what’s next for the marketing industry.
Three Signs You Need a Customer Data Platform (QuickPivot)
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a Customer Data Platform.
Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course (Tealium)
Key benefits, which is best for your brand, and why pairing enterprise data storage with customer data initiatives makes your tech stack more powerful.
From the Blog
Why Every Marketing Organization Benefits From Having Their Data in Order
You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media. Read more.
Four Ways AI and Machine Learning Enhance the Customer Experience
While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing. Read more.
Let the Numbers Persuade You: Success of Multi-Channel Campaigns is Indisputable
Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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