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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
10 Questions to Ask a CDP Vendor (Redpoint Global)
Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
4 B2C Campaigns and Templates to Maximize Impact & Sales (Ascent360)
Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.
Panel: What Drives Loyalty and How Much Effect Do We Have On It? (Optimove)
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Unlocking the Potential of Your Customer Data (Acquia CDP)
Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
Upcoming Webinars/View Full Schedule
Optimizing Your MAP and CRM for B2B Marketing and Sales Success
Webinar from Leadspace.
Upcoming Live Events/View Full Schedule
AI Bootcamp by Treasure Data (North America)
In-person event from Treasure Data. Registration is free.
Operational Excellence Show 2024
Industry event from Customer Experience Live. Register with code EES10 for 10% discount.
From the Blog
Composable CDPs vs Packaged CDPs: A Primer
“What is a composable CDP and how does it compare to packaged CDPs?” is a simple pair of questions that rarely gets a simple answer.
From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World
The foundations of marketing programs and strategies are shifting.
Notes from August 2024 Round Tables
On August 22, the CDP Institute hosted a pair of roundtable discussions, one for APAC and one for US and Europe.
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes.
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