Featured Resources

Mini-Course: Acquisition Marketing with a Customer Data Platform (CDP Institute)

This free course empowers marketing and technology professionals to leverage Customer Data Platforms beyond traditional retention efforts. You’ll discover how CDPs can transform your customer acquisition strategy by identifying the right acquisition programs for your organization and defining the technical requirements needed to implement them successfully.

Data Privacy, Security, and the Importance of Trust (Treasure Data)

Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.

CDPI Round Table Europe/US June 2025 (CDP Institute)

Guest: James McDermott, VP Data Products, Contentstack and Founder/CEO, Lytics

Overview of the Zeta Marketing Platform (Zeta)

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

Upcoming Live Events/View Full Schedule

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