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Featured Resources
Privacy to Market: Why Children’s Privacy Matters to Your Business (CDP Institute)
Presented by Mamie Kress, Vice President, Children’s Advertising Review Unit (CARU), BBB National Programs
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP (Salesforce Data Cloud)
Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Expanding the Account Universe (Dun & Bradstreet)
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
AI-Driven Personalization Drives Emotional Loyalty (TCS)
Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.
Upcoming Webinars/View Full Schedule
Privacy by design: How clean rooms help secure data sharing and cloud data warehouse enrichment
Webinar from Lytics.
CDP A to Z: Defining a Unified Customer View
Webinar from Amperity.
Upcoming Live Events/View Full Schedule
CDAO Canada
Industry conference from Corinium Global Intelligence. Register for free VIP pass.
CDAO Spring
Industry conference from Corinium Global Intelligence. Register for free VIP pass.
From the Blog
The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it’s important to understand why we’re here in the first place.
The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.
How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it’s essential to develop first-party connections.
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