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Featured Resources
Privacy to Market: Cookieless Marketing on the Web (Oracle)
Presented by Adrian James, Marketing Data Specialist, Oracle
Magic Eden Case Study (RudderStack)
An NFT marketplace needed to quickly accommodate significant growth in activity. RudderStack explains how they provided speed and flexibility.
Amperity: A Different Approach to Customer Data (Amperity)
Because the typical methods just don’t cut it.
How Retailer Lids Transformed Customer Relationships & Boosted Business Agility with a CDP (Acquia CDP)
CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.
Upcoming Live Events/View Full Schedule
White Label World Expo London
Industry conference from Fortem International. Tickets are free.
From the Blog
Delivering on the promise of a CDP, what it really takes
To unlock the real ROI of a CDP takes focus in 6 key areas.
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023
Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue
The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads
I’m often shocked at how brands struggle to use first party data effectively.
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