Presented by Mamie Kress, Vice President, Children’s Advertising Review Unit (CARU), BBB National Programs
Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.
Webinar from Lytics.
Webinar from Amperity.
Industry conference from Corinium Global Intelligence. Register for free VIP pass.
Industry conference from Corinium Global Intelligence. Register for free VIP pass.
To understand the push to unbundle the CDP, it’s important to understand why we’re here in the first place.
Bundling vs. unbundling set the data world ablaze in February.
Businesses face unpredictability constantly, and much of it out of their control.
As marketers anticipate the deprecation of third-party cookies, it’s essential to develop first-party connections.