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From the Library
How a Customer Data Platform Breeds Email Innovation
QuickPivot shows how a CDP can help marketers implement a more profitable, creative, and personalized email strategy. Download now.
CDP Industry in Europe
CDP Institute describes the unique characteristics of European CDP vendors. Download now.
True Real-Time Personalization
Evergage provides a checklist of features to use when evaluating real-time personalization platforms. Download now.
From the Video Collection
Why Atlassian Chose a CDP to Better Engage Their Customers (Lytics)
More companies turn to CDPs to better engage their customers. Atlassian shares how they leverage a CDP.
How To Increase Engagement & Customer Insights (Tealium)
In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.
Evergage Intro Video (Evergage)
BlueConic is the world’s simplest and most accessible customer data platform. Here's why.
From the Blog
A Touch on The Creative Side: Why It’s Too Soon to Fear AI Capabilities
In one of his last public appearances, Prof. Stephen Hawking expressed real fear that AI improvements will lead to world chaos. Read more.
How to Design Your Data Supply Chain for GDPR
While the dawn of massive change approaches with GDPR, it’s critical for brands to be transparent and ethical with the customer data they’re handling. Read more.
What To Do When You Don’t Have A Data Layer
Tag Management requires a little effort up front, but the returns are worth it. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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