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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
The Role of a CDP in Hospitality Marketing: Creating a Seamless Guest Experience (Ascent360)
The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
Lucky Brand Case Study (Amperity)
An American denim company struggled to create personalized experiences due to siloed data. See how the Amperity customer data platform integrated the data to help them meet their goals.
CDPI Round Table APAC April 2025 (CDP Institute)
Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform (Lemnisk)
AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
Upcoming Webinars/View Full Schedule
Transforming Guest Data into Dollars Through Hyper-Personalization
Webinar from Ascent360.
CDP Institute APAC Roundtable
Discussion moderated by CDPI Founder David Raab.
Upcoming Live Events/View Full Schedule
The MarTech Summit Madrid
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
The MarTech Summit Amsterdam
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
From the Blog
CDP Institute Round Tables April 2025
CDP Institute Member Roundtable Notes for April 23, 2025
CDP Institute Round Tables March 2025
CDP Institute Member Roundtable Notes for March 26 and 28, 2025
Data Centralization: The Key to a Reliable Golden Customer Record
Data is one of the most valuable assets for businesses.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2)
In last week’s blog, we explored how look-alike modeling works and the essential factors that set it up for success.
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