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Featured Resources
Bank Y Case Study (Terragon)
A leading bank in Nigeria wanted to reduce churn on digital channels. Learn how Terragon helped with data enrichment.
Customer Data Platform Buyer’s Guide (Optimove)
Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
Privacy to Market: Privacy-Safe Marketing on Devices and Apps (WireWheel)
Presented by Rick Buck, Chief Privacy Officer, WireWheel
Making Sense of the Changing Identity Landscape (Tealium)
Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Upcoming Webinars/View Full Schedule
The Race to Analytics Success
Webinar from Treasure Data.
How to Build and Maintain B2B Buyer Profiles for Market Segmentation
Webinar from Leadspace.
Upcoming Live Events/View Full Schedule
Ignite London 2022
Industry conference from B2B Marketing. Register with code CDPI for 25% discount.
Business of Data Festival 3.0
Virtual conference from Corinium Global Intelligence. Tickets are free.
From the Blog
WhatsApp Marketing: Reach Nigerians Where They Are Most Active
Remember Blackberry, ICQ and AOL?
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out
Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to choose the best solution for your email communication via CDP?
No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
Personalized Customer Experience Means Going Beyond the Surface
What does good personalized customer experience (CX) look like?
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