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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Change Management Best Practices
ActionIQ describes how CDPs fit into organizations now and in the future. Download now.
IBM Case Study
Segment details how the IBM Cloud easily handles multiple data sources in real time. Download now.
Lucky Brand Case Study
Amperity explains how the denim company built a unified and personalized view of their customers. Download now.
From the Video Collection
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
OMR Masterclass 2019: I Got 99 Problems But My CDP Ain't One
Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.
Executive Guide to Customer Data Platforms
AgilOne CEO Omer Artun and CDPI Founder David Raab share a CDP market overview, industry trends, and five CDP must-haves for omni-channel enterprise brands.
From the Blog
Third Party Data Is Not Dead Because of Customer Data Platforms. Here's Why
Over the past few years, the industry buzz has been about the rise of Customer Data Platforms (CDPs) and how they’ve extended the value of first-party data. Read more.
How Unified Comms Can Improve Business Productivity
Unified Communications refers to the integration of various real-time communication channels into one solution, which aims to boost communication and collaboration within a business. Read more.
Sometimes, Bad Customer Data Is Worse than None
To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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