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Test the beta version of CDP Institute's interactive RFP Generator and Vendor Finder. Answer questions and within seconds receive a custom-generated RFP and vendor suggestions. Free 30 minute live consultation included! Get started now.
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Use Case Generator
Answer a set of carefully chosen questions and receive a comprehensive use case document to guide your CDP projects. Get started.
From the Library
Heineken USA Case Study
BlueConic explains how the company used a golden consumer record to enable direct relationships. Download now.
Martech Stack Optimization
Simon helps demystify the complex web of marketing technologies. Download now.
Paper Source Case Study
Optimove describes how the brand saw a 126% increase in customer reactivation rate by excelling at testing, learning, and scaling CRM marketing. Download now.
From the Video Collection
Acquia CDP Demo Video
Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.
Redpoint Real-Time Interaction Management
Today's customers expect real-time engagement. To close the gap between expectations and experience, learn how to leverage real-time data and decisions to orchestrate real-time customer interactions.
Customer Data Platform: Best practice & use cases for utility & energy businesses
Learn what types of data you can store in a CDP and how the utility & energy industry can act on it.
From the Blog
State of the Marketing Stack: Thriving in a Data-Driven World
Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives. Read more.
A Principled Approach to Digital Transformation for the Modern CMO
Effective corporate marketing can no longer be built on branding and content alone. Read more.
Does Your Data Strategy Cover the Proper Angles?
There are plenty of reasons to completely own one's data strategy that don't include the all-important reason of staying on the right side of the ever-evolving legal landscape. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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