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From the Library
The Self-Serve Segmentation Superpower
Simon demonstrates the value of friction-free segmenting. Download now.
Top Ten Checklist for an Enterprise CDP
Treasure Data shows the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable. Download now.
Thule Case Study
Ascent360 explains how Thule improved engagement with inactive customers. Download now.
From the Video Collection
CDP: Is it Really Your Single Source of Truth for Sales and Marketing?
Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.
Webinar: How Synchronized On- and Offline Channel Execution Boosts HelloFresh's ROI by 130%
In this webinar, HelloFresh and optilyz present an ideal case of combining offline and online channels in customer relationship management.
Why Your CRM is No Longer Enough
QuickPivot's Laura Tentas describes the differences between a Customer Data Platform and a CRM.
From the Blog
How to Use Customer Surveys to Collect Zero-Party Data
In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent. Read more.
6 Audience Suppression Tactics to Reduce Ad Spend and Increase ROI
One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or group from their audiences. Read more.
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs
Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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