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From the Library
How a Customer Data Platform Breeds Email Innovation
QuickPivot shows how a CDP can help marketers implement a more profitable, creative, and personalized email strategy. Download now.
Why Account-Based Marketing Needs a Customer Data Platform
CDPI and Lattice outline the challenges marketers face with ABM and how a CDP can help.. Download now.
Recent Surveys on Marketing Technology
CDPI presents the latest data surveys on U.S vs. European consumers, best practices for managing customer data, and CDP selection questions. Download now.
From the Video Collection
Customer Data Is Your Best Loyalty Tool (Lytics)
How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.
Identifying the Right CDP for Financial Services Marketers (CDP Institute and Lemnisk)
CDP Institute's CEO David Raab explores how financial marketers can take advantage of Customer Data Platforms.
This Is Pearl (Pearl Thinks)
Learn about how Pearl can help you humanize your data and best understand your customers.
From the Blog
Enhancing Your Customers’ Shopping Experience
Every holiday season causes the increased need to better identify and treat your shoppers. Read more.
Where Does #CustomerTech Fit into Martech? It's at the Center
Oh no, you might be saying after reading the headline above. Read more.
Drive Smarter Experimentation and Personalization with Fully Integrated Data
When it comes to your experimentation program, your experiments are only as powerful as the data you use. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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