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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
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Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
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Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
The Power of Segmentation (Redpoint Global)
Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
Take Your Resort Marketing From Bunny Hill to Black Diamond (Ascent360)
Ski and four-season resorts have a wide range of guests with vastly different interests. Ascent360 details how to use customer data effectively to keep them coming back.
Keynote: Adapting to Consumer 3.0 (Optimove)
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands (BlueConic)
See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.
Upcoming Webinars/View Full Schedule
CDP Fireside Chat: Solving Marketing Challenges with a Customer Data Platform
Webinar from Redpoint Global.
Upcoming Live Events/View Full Schedule
Digital Experience Show UK 2024
Industry event from Customer Experience Live. Register with code DXUK10 for 10% discount.
Customer Experience Live Show UK 2024
Industry event from Customer Experience Live. Register with code CXUK10 for 10% discount.
From the Blog
Make the Best Use of Your Customer Data Platform (CDP) with GenAI
Fourteen percent of martech leaders are already deploying GenAI.
Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes
There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.
Building a Generative AI Workflow to Create More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive.
Customer Data Platform Architecture
Descriptions of Customer Data Platform architecture nearly always start with some version of the “butterfly diagram.”
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