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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
Car Rental Company Case Study (Redpoint Global)
A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.
Artificial Intelligence in Customer Data Platforms (FirstHive)
Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
Scaling ABM with AI and Data (Dun & Bradstreet)
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
How Salesforce Turns Data into Meaningful Customer Moments (Salesforce Data Cloud)
See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.
Upcoming Webinars/View Full Schedule
Master the 3 R’s of Great Personalization: Episode 1 – Recognize
Webinar from Redpoint Global.
Unlocking Retail’s Future: CDPs and the Power of Data-Driven Strategies
Webinar from Treasure Data.
Upcoming Live Events/View Full Schedule
E-commerce Berlin Expo
Industry conference from E-Commerce Capitals. Registration is free.
Optimove Connect
In-person event from Optimove.
From the Blog
Optimizing Customer Journeys with Next Best Action Strategies
In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.
Customer Data Platform Market Predictions for 2025
The customer data platform market is likely to change in the coming year.
Unresolved Identities: The Silent Data Project Killer
If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.
CDP 2.0: Why Zero Waste Is Now
As we head into 2025, the customer data platform (CDP) space is more dynamic—and more confusing—than ever.
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