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From the Library
How to Move Away from Batch and Blast Emails
QuickPivot shows how to move beyond batch and blast to a more profitable, personalized email strategy. Download now.
Customer-Centric Approach to Building Marketing and Sales Stacks
CaliberMind offers B2B marketers a framework for building the most efficient, effective, and customer-centric sales and marketing stack possible. Download now.
HDFC Case Study
Learn how Lemnisk helped India's leading private banking group to boost digital conversions by 400% with user level personalization on and off the web site. Download now.
From the Video Collection
Webinar – Two Years Later: DMPs and CDPs and CRMs – Oh My! (BlueConic)
2015 to 2017: What’s different – and the same – in customer data management?
Marketing 2027: The Future of Marketing (Optimove)
Optimove’s CEO Pini Yakuel shares his notions on what’s next for the marketing industry.
From Demand Generation to Buyer Journey Orchestration (CaliberMind)
CaliberMind, FullContact and David Raab discuss the importance of customer data for B2B marketers, how a CDP can help, and what to look for in a B2B CDP.
From the Blog
Interpreting Customer’s Loyalty: There’s Definitely A Logic to Human Behavior
The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. Read more.
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric
Hospitality marketing departments face many challenges: a lot of processes are still following a slow batch rhythm,.. Read more.
Keep Your Losers Close but Your Winners Closer
In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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