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From the Library
Customer Data Platforms and Multi-Channel Decision Management
BlueVenn explains why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity. Download now.
How Customer Data Mastery Will Determine Who Dominates Air Travel
Amperity defines the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth. Download now.
Customer Data Platform Frequently Asked Questions
Here's how CDPs differ from DMPs, data lakes, and other types of systems; what's involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems. Download now.
From the Video Collection
Why Atlassian Chose a CDP to Better Engage Their Customers (Lytics)
More companies turn to CDPs to better engage their customers. Atlassian shares how they leverage a CDP.
Evergage Intro Video (Evergage)
This video describes how Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.
How To Increase Engagement & Customer Insights (Tealium)
In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.
From the Blog
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key
In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference. Read more.
Are Customer Data Platforms an Engagement Silver Bullet?
The modern customer can appear in any channel at any time. Read more.OK
Increasing Customer Engagement and Insight with Mobile Location Data
The average adult is estimated to have spent almost two hours a day on their smartphone last year. Read more.
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