The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
QuickPivot shows how a CDP can help marketers implement a more profitable, creative, and personalized email strategy. Download now.
CDPI and Lattice outline the challenges marketers face with ABM and how a CDP can help.. Download now.
From the Video Collection
How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.
CDP Institute's CEO David Raab explores how financial marketers can take advantage of Customer Data Platforms.
Learn about how Pearl can help you humanize your data and best understand your customers.
From the Blog
Oh no, you might be saying after reading the headline above. Read more.
When it comes to your experimentation program, your experiments are only as powerful as the data you use. Read more.