The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
BlueVenn explains why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity. Download now.
Amperity defines the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth. Download now.
From the Video Collection
More companies turn to CDPs to better engage their customers. Atlassian shares how they leverage a CDP.
This video describes how Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.
In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.
From the Blog
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key
In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference. Read more.
The average adult is estimated to have spent almost two hours a day on their smartphone last year. Read more.