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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
Using a Customer Data Platform for Customer Acquisition (Relay42)
A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.
Personalizing the Travel Experience Using Data and AI (Amperity)
Travel and hospitality brands have had to innovate their loyalty strategies. Amperity details how a CDP and AI can help.
Driving Powerful Digital Transformation with a Robust CDP (Tealium)
See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
How Curology Delivers High-performing, Personalized Ad Campaigns (Twilio Segment)
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
Upcoming Live Events/View Full Schedule
Customer Service & Experience West 2025
Industry conference from Reuters Events. Register with code CDPI200 for $200 discount.
CDP Day: Leverage Customer Data. Elevate Business.
CDP Institute Italy event organized by BitBang with speakers including David Raab. Tickets are free.
From the Blog
CDP Institute Round Tables March 2025
CDP Institute Member Roundtable Notes for March 26 and 28, 2025
Data Centralization: The Key to a Reliable Golden Customer Record
Data is one of the most valuable assets for businesses.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2)
In last week’s blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Where marketing campaigns go wrong
Launching a new campaign is an exciting time.
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