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From the Library
SessionM Customer Analytics
Learn how SessionM couples a real-time understanding of customer behavior with an ability to respond to that behavior across any channel in milliseconds, resulting in happier, more profitable and more loyal consumers.. Download now.
A Marketer's Guide to CDPs
BlueVenn defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP. Download now.
The Marketer's Guide to GDPR
Treasure Data describes the challenges GDPR brings for roles associated with marketing and sales, as well as how to update communication channels to align with the new rules and regulations. Download now.
From the Video Collection
Webinar – Two Years Later: DMPs and CDPs and CRMs – Oh My! (BlueConic)
2015 to 2017: What’s different – and the same – in customer data management?
Marketing 2027: The Future of Marketing (Optimove)
Optimove CEO Pini Yakuel shares his notions on what’s next for the marketing industry.
From Demand Generation to Buyer Journey Orchestration (CaliberMind)
CaliberMind, FullContact and David Raab discuss the importance of customer data for B2B marketers, how a CDP can help, and what to look for in a B2B CDP.
From the Blog
What to Consider Before Implementing Predictive Modelling
The database marketing arena has been hit with a lot of buzzwords in the past few years. Read more.
How We Make Customer Support Seamless Using Treasure Data
The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data. Read more.
Going D2C? A Primer for Marketing
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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