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From the Library
Field Guide to Customer Data Platforms
Optimove helps buyers to find the right CDP by clarifying the major types of CDP vendors, identifying the key features of each group, and showing how to determine which best fits their needs. Download now.
How a CDP Can Boost the Bottom Line at Your Retail Bank
QuickPivot shows how a Customer Data Platform helps banks move beyond marketing automation to take full advantage of their customer data. Download now.
How to Build a Data Loving Culture
Lexer uncovers what sets leading brands apart from the rest, and what you should do to rock your customers' world.. Download now.
From the Video Collection
Hub Powered by AI (Blueshift)
Josh Francia, VP of Marketing at LendingTree, explores the cutting edge of AI in marketing and explains what it's like to work with Blueshift's Customer Data Hub.
JOANN Stores Discusses CDP Benefits (AgilOne)
Steve Miller, VP Marketing and Business Development of JOANN Stores shares his journey with AgilOne's Customer Data Platform.
Inside Overstock’s Personalization Engine (mParticle)
Craig Kelly, Group Product Manager at Overstock, gives an inside look into the Overstock personalization machine.
From the Blog
The Mechanics of Predicting Customer Churn Series: Subscriptions
Customer churn is a typical dynamic in any business – for one reason or another, a customer who has previously purchased from a company, no longer purchases. Read more.
How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns
It’s indisputable that every customer experience, across every device, should be personalized in real-time! Read more.
Foreign Exposure: Reaching the Unreachable Customers
The countless ways the world has changed over recent years has totally modified customers’ habits, making them very hard to influence. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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