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From the Library
Become Customer Obsessed
Pearl describes how their CDP humanizes data to unlock revenue potential. Download now.
Spyder Case Study
Lexer shows how outdoor brand Spyder used their CDP to achieve 95% email revenue uplift.. Download now.
Stride Snowflake Overview
Stride explains how marketers can unify their data and build omnichannel campaigns in real time. Download now.
From the Video Collection
Expanding the Account Universe (Lattice Engines)
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Customer Data Platform vs. Marketing Automation (QuickPivot)
QuickPivot's Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Automation Platform.
How to Write a CDP RFP Based on Your Business Needs (BlueConic)
In this webinar, you get: a framework to understand your business challenge, sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.
From the Blog
Gearing Up for B2B Marketing in 2019
CIOs at successful B2B companies are planning for a 2019 marketing stack roadmap with a focus on #CustomerTech. Read more.
Smart Audience Segmentation and Suppression With a CDP
67 percent of customers say brands need to automatically adjust their content based on a customer’s current context. Read more.
Is Your Organization Ready for a Customer Data Platform?
Data-driven marketing is proven to increase engagement and sales. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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