Featured Resources

Privacy to Market: Why Children’s Privacy Matters to Your Business (CDP Institute)

Presented by Mamie Kress, Vice President, Children’s Advertising Review Unit (CARU), BBB National Programs

Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP (Salesforce Data Cloud)

Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.

Expanding the Account Universe (Dun & Bradstreet)

Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

AI-Driven Personalization Drives Emotional Loyalty (TCS)

Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.

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