Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
Ski and four-season resorts have a wide range of guests with vastly different interests. Ascent360 details how to use customer data effectively to keep them coming back.
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.
Webinar from Redpoint Global.
Industry event from Customer Experience Live. Register with code DXUK10 for 10% discount.
Industry event from Customer Experience Live. Register with code CXUK10 for 10% discount.
Fourteen percent of martech leaders are already deploying GenAI.
There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.
Personalization and scale have historically been mutually exclusive.
Descriptions of Customer Data Platform architecture nearly always start with some version of the “butterfly diagram.”