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From the Library
How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry
Amperity shows how airlines can harness customer data and technology to drive unprecedented growth. Download now.
Customer Data Platforms and Multi-Channel Decision Management
BlueVenn explains why combining a CDP and decision engine in the same system enables cross-channel programs, speeds up deployment and reduces cost and complexity. Download now.
The AI-Powered Customer Data Platform
NGDATA 1527 describes how real-time intelligence turns customer interactions into a complete, contextual understanding of each customer. Download now.
From the Video Collection
Building a Martech Super Stack (Lytics)
Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.
Creating a Data Foundation to Drive Sales and Marketing Alignment (Lattice Engines)
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How to Power Your Customer Experience with Data (Treasure Data)
Learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven.
From the Blog
Rightsize Your Martech Stack with These 4 Essentials
As of this writing, there are over 7,000 martech solutions available, compared with only 150 in 2011. Read more.
7 Use Cases of a Customer Data Platform for Financial Services Marketers
One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems. Read more.
PARCO Fights the “Retailpocalypse” with Omnichannel Personalization
“Data-driven company” is a title that many businesses covet. But PARCO Co. Ltd., which owns a chain of retail malls in Japan, has actually earned that title... Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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