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From the Library
Right Ad, Right Message, Right Time
Lattice describes the mechanics of B2B advertising programs, best practices for specific channels, and how predictive analytics can improve results. Download now.
MarTech Comparison Guide: What Makes a CDP Different?
BlueConic shows how CDP differs from DMP, CRM, Data Warehouse, Campaign Management and Marketing Cloud. Download now.
Customer Data Platform Buyer's Guide
Segment helps to understand what a CDP is, why to use one, when to invest, and how to find the right CDP for your business.. Download now.
From the Video Collection
Harnessing Data for Better Customer Experience and Company Success (Treasure Data)
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data instead of relying on IT.
Scaling ABM with AI and Data (Lattice Engines)
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
Executive Guide to Customer Data Platforms (CDPI and AgilOne)
AgilOne CEO Omer Artun and CDPI Founder David Raab share a CDP market overview, industry trends, and five CDP must-haves for omni-channel enterprise brands.
From the Blog
From Customer Data to ROI: How AI Unlocks Cross-Channel Success
While customer data holds a wealth of insight, marketers have reached a point where their ability to capture data has exceeded their ability to take action on it. Read more.
Why Every Marketing Organization Benefits From Having Their Data in Order
You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media. Read more.
Four Ways AI and Machine Learning Enhance the Customer Experience
While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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