A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.
Travel and hospitality brands have had to innovate their loyalty strategies. Amperity details how a CDP and AI can help.
See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
Industry conference from Reuters Events. Register with code CDPI200 for $200 discount.
CDP Institute Italy event organized by BitBang with speakers including David Raab. Tickets are free.
CDP Institute Member Roundtable Notes for March 26 and 28, 2025
Data is one of the most valuable assets for businesses.
In last week’s blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Launching a new campaign is an exciting time.