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Featured Resources
Privacy to Market: Why Children’s Privacy Matters to Your Business (CDP Institute)
Presented by Mamie Kress, Vice President, Children’s Advertising Review Unit (CARU), BBB National Programs
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP (Salesforce Data Cloud)
Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Expanding the Account Universe (Dun & Bradstreet)
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
AI-Driven Personalization Drives Emotional Loyalty (TCS)
Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.
Upcoming Webinars/View Full Schedule
CDP A to Z: Defining a Unified Customer View
Webinar from Amperity.
5 Must-Have CDP Use Cases that Drive Revenue and Performance
Webinar from BlueConic.
Upcoming Live Events/View Full Schedule
CDAO Spring
Industry conference from Corinium Global Intelligence. Register for free VIP pass.
Call & Contact Center Expo 2023
Industry conference from Fortem International. Tickets are free.
From the Blog
The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it’s important to understand why we’re here in the first place.
The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.
How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it’s essential to develop first-party connections.
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