The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
CaliberMind offers B2B marketers a framework for building the most efficient, effective, and customer-centric sales and marketing stack possible. Download now.
From the Video Collection
2015 to 2017: What’s different – and the same – in customer data management?
Optimove’s CEO Pini Yakuel shares his notions on what’s next for the marketing industry.
CaliberMind, FullContact and David Raab discuss the importance of customer data for B2B marketers, how a CDP can help, and what to look for in a B2B CDP.
From the Blog
The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. Read more.
Hospitality marketing departments face many challenges: a lot of processes are still following a slow batch rhythm,.. Read more.