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From the Library
CPG Company Case Study
RedPoint explains how using a CDP increased conversions and ROI. Download now.
Delivering Speed-to-Market
ActionIQ explains how to launch campaigns with greater speed, quickly unifying data from any source. Download now.
The New CRM Guide
mParticle describes how direct-to-consumer brands like Venmo, GOAT, and Airbnb are redefining CRM for a new era. Download now.
From the Video Collection
Behind the Digital Transformation of Bob's Discount Furniture
Bob's Discount Furniture explains how BlueConic fit into a larger vision of their digital transformation and explains what it takes to put customers at the center of the enterprise.
Why Your CRM is No Longer Enough
QuickPivot's Laura Tentas describes the differences between a Customer Data Platform and a CRM.
Evergage Intro Video
This video describes how Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.
From the Blog
Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well
Published in 2007, Tom Davenport's Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage. Read more.
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect
While attending a recent technology conference, I knew almost everyone except for a few new attendees. Read more.
Top 10 Benefits of Rules-Based Orchestration
There is not a single multinational company thriving today that would deploy a supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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