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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
Getting the Best CDP Starts with the Right RFP (Zeta)
In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.
IBM Case Study (Twilio Segment)
The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.
How Humana Built a Playbook for Better Personalization Across the Customer Journey (Tealium)
Hear how Humana uses Tealium to drive growth by personalizing experiences at every touchpoint.
Lemnisk Customer Data Platform explained in 130 secs! (Lemnisk)
This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!
Upcoming Webinars/View Full Schedule
The Role of the Modern Data Architecture for the Connected Experience
Webinar from Tealium.
CDP Institute Europe/Americas Roundtable
Discussion moderated by CDPI Founder David Raab.
Upcoming Live Events/View Full Schedule
Customer Data in Action: 7 Proven Paths to Marketing Excellence
In-person event from Relay42. Registration is free.
Customer Intelligence Summit Singapore
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
From the Blog
Data Centralization: The Key to a Reliable Golden Customer Record
Data is one of the most valuable assets for businesses.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2)
In last week’s blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Where marketing campaigns go wrong
Launching a new campaign is an exciting time.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1)
Effective targeting is crucial for maximizing returns on analytics and advertising investments.
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