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From the Library
Revenue Operations
Zylotech explains what revenue ops means for the B2B sales cycle and the results that can be expected in a revenue ops model.Download now.
Using CDPs: A Guide to Successful Data-Driven, Hyper-Personalized Marketing
Element describes how CDPs connect the data dots. Download now.
Global Pizza Chain Case Study
Manthan shows how the company moved to personalized omnichannel marketing in India. Download now.
From the Video Collection
Customer Data and Engagement Hub Powered by AI (Blueshift)
Josh Francia, VP of Marketing at LendingTree, explores the cutting edge of AI in marketing and explains what it's like to work with Blueshift's Customer Data Hub
JOANN Stores Discusses CDP Benefits (AgilOne)
Steve Miller, VP Marketing and Business Development of JOANN Stores shares his journey with AgilOne's Customer Data Platform.
On-Demand Product Tour (Radius)
See how Radius helps you improve revenue operations and customer experience with unified, trusted data.
From the Blog
Customer Experience: A Tale of Two Opposing Views
One may not assume that a customer perceives a ‘customer experience’ as was intended by the provider. Read more.
Data Lakes and B2B Customer Data Platforms: A Win-Win for Marketing and IT
We’re hurtling at warp speed toward a time when customer experience will reign supreme. Read more.
Bad Sherlock and the Case of the Great Data Deception
Here’s the theory: if we take all the data we possess about customers, we could deduce a great deal and draw powerful insights. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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