Archive for August, 2020

Dates : August 2020

Consumers Will Watch Ads in Return for Free TV: Unruly Report

August 31, 2020
Let’s peer today at life’s second-most interesting topic: consumer behavior. We’ll start with this Unruly report (that’s the company name; the report is well-behaved) on connected TV viewers. Headline finding is 73% of U.S. consumers would rather watch ads on free TV than pay for ad-free TV content. Times being what they are, consumers are even more likely to seek free options: 35% have tried a new ad-supported streaming service since the pandemic began and 79% plan to continue.
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Location-Based Audiences Beat Facebook Click-Through Rate: Reveal Mobile Study

August 28, 2020
Even as Walmart chases Amazon, it must occasionally look over its shoulder at Facebook’s ecommerce growth. Facebook’s strength is local retailers, who like its targeting capabilities. But this study from Reveal Mobile finds that other location-based advertising has a click-through rate more than eight times higher Facebook. They also report that 68% of retailers have been using location-based audiences more during the pandemic while 31% are using it less. Interesting.
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U.S. Spend on Identity Solutions to Reach $4 Billion in 2020: Winterberry Group

August 27, 2020
The U.S. market for marketing-related identity data, platforms, and services will reach $4 billion in 2020 and grow nearly 20% per year to 2024, according to Winterberry Group. The report provides interesting details on pricing models and estimates for spending in Europe. Winterberry estimates U.S. spend on all third-party audience data and data activation solutions will total $21.9 billion.
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