August, 2020 - CDP Institute - Page 3

Dates : August 2020

Finally, SnapLogic reports IT leaders say the average company has connected just 49% of its 115 data sources. This isn’t entirely for lack of trying but it still means the average employee loses 4 hours per week resolving data issues and that 42% of processes which could be automated are still done manually. Biggest obstacles are legacy technology, complex data types, data siloes, and regulatory requirements.

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Today’s theme, for no particular reason, is Data Professionals Behaving Badly. First we have news that 48% of IT organizations regularly release applications they know contain security flaws. See this blog post for a full-scale rant on the topic, quoting a half-dozen different surveys.

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How’s your Dutch? Mine is non-existent, but Google Translate confirms that The Data Agency, a recently-formed combination of four Dutch data-driven marketing firms, has purchased CDP vendor Invicta. Two other components of The Data Agency, EDM and LinqID, also offer something like a CDP. Apparently the Dutch grow these like tulips.

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Back on more familiar turf, Informatica has purchased GreenBay Technologies, which offers AI-based entity matching, schema matching, and metadata graphs. The tech will strengthen Informatica’s capabilities for “self-integrating systems”. Who needs citizen integrators when robots can do the job instead?

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I’m intrigued by this report that citizen cybercriminals can purchase DDoS attacks as a service. But it’s not worth a news item. So instead let’s note that survey data compiler Dynata has integrated its 62 million personal profiles with Google’s Ads Data Hub. ADH, as it’s known to friends, is a sandbox that lets YouTube advertisers analyze their results without seeing any personal data.

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CaliberMind now styles itself as B2B marketing intelligence software but we still think of them as a CDP. They just raised $2 million, brining their total to $5.3 million.

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Let’s just do some straightforward martech news today, Dear Reader. We’ll start with email delivery vendor Validity, which has been on an acquisition binge. They just launched a new platform, Everest, that ties together features from several of their purchases. The company modestly says it will “give marketers everything they need to ensure email success” although it doesn’t include frills like lists, content, or products.

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Cross-channel content platform Movable Ink has mostly grown its product through internal development, but it’s now thinking that acquisitions might be a good next step. The company just raised a $30 million Series C, bringing its total to $39 million, to help make that possible.

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In two cases that litigants in the UK and the Netherlands believe could exceed €10BN in collective claims, the companies are being sued for use of third party cookies for ad tracking. The Dutch case, which was filed by The Privacy Collective, is the biggest in the Netherlands related to violation of GDPR. The UK case, which will be presented later this month, is in connection with GDPR and the UK’s Privacy of Electronic Communications Regulation.

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In another helpful overview, conducted by sampling nearly 400,000 Internet users age 16-64, GlobalWebIndex and Datum Future provide a global index of consumer sentiment about personal data use. Brazil, Mexico, Columbia, Spain, Portugal, and Malaysia topped the list for greatest concern; Sweden, Austria, Switzerland, Germany, Belgium, and South Korea expressed the least.

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Gibraltar-based virtual private network provider IVPN has published a comparison of data retention, copyright and censorship laws in, the US, UK, Germany, Hong Kong, France, Italy, Canada, Netherlands, Sweden, Iceland, Switzerland, Australia, Romania, and Spain.

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Cooler Screens brings identity-blind marketing to frozen food aisle Freezers rarely make headlines for privacy. But Cooler Screens, the largest digital media platform for retail point-of-sale, is using Privacy by Design to guarantee consumer privacy while still managing inventory and providing freezer door entertainment. Cool!

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