5 benefits of a Customer Data Platform (CDP) that all marketers should know about By Maria Stenvinkel, Data TalksSeptember 28, 2020 Do you know what a Customer Data Platform (CDP) is?
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide By Nick Kobayashi and Henry Li, Treasure DataSeptember 24, 2020 Marketing leaders are experiencing a glut of customer data.
New Study Finds Data Key to Unlocking Superior Customer Experience By Tom Treanor, Treasure DataSeptember 17, 2020 I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.
CDPs come to the rescue of marketers to deal with CCPA By Vishal Sukheja, FirstHiveSeptember 14, 2020 #Ownyourdata campaign created ripples across the world.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier By Amit Erande, Treasure DataSeptember 10, 2020 Do you market B2B products or services?