News

Archive for September, 2020

Dates : September 2020

Consumers Prefer Effective Service Over Recognition: CCW Digital Report

September 29, 2020
In our on-going campaign to convince you that consumers care more about convenience than personalization, here’s a study for CallMiner by CCW Digital. They found the most important attributes of customer service are accurate information and resolution (42%) and speed and efficiency (33%). Proving they know you was dead last at 2%. Lots more here if you want to know what consumers say makes a good experience.
CDPI Newsletter

Google Proposes Cookie-Free Approach to Programmatic Ad Targeting

September 29, 2020
Google has posted its latest proposal for privacy-safe programmatic ad targeting, called DOVEKEY, for discussion on GitHub. To preserve privacy, bids are made against anonymous interest group IDs rather than specific individuals. Work is shared between the browser and a trusted third-party server so there’s no need to trust Google to run the auctions itself. See the GitHub article and this DigiDay piece for details.
CDPI Newsletter

Quotient Targets In-Store Digital Ads Based on Individual Data

September 28, 2020
Everyone’s favorite example of spooky personalization is Minority Report, and particularly the mall scene where advertising posters talk to specific individuals. I though that had finally happened when I saw that Quotient was offering in-store digital ads targeted with “proprietary shopper intent data and exclusive shopper purchase data”. But it turns out they’re just analyzing that data and then targeting locations that are most likely to attract particular audiences, not individuals. So at least one dystopian nightmare hasn’t come true in 2020. Yet.
CDPI Newsletter

Consumers and Brands Dive Into Immersive Content

September 28, 2020
There are probably cool tools that let citizens create 3D, augmented reality, virtual reality, and other types of “immersive” content. Maybe Snapchat filters qualify. However it’s created, this Accenture survey finds that 61% of consumers say they’re more likely to buy from brands that offer immersive content and 64% of leading consumer brands are starting to build it. One dark cloud: 57% of consumers are concerned about how immersive tech uses their personal data.
CDPI Newsletter