News

Archive for September, 2020

Categories : CDPI Privacy Newsletter
Dates : September 2020

YouTube hit with $3B UK Class Action Suit Over Use of Children’s Data

September 22, 2020
Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent. The suit has been filed on behalf of more than 5 million British children and their parents.
CDPI Privacy Newsletter

IAB Tech Lab looks to re-architect digital marketing

September 22, 2020
IAB Tech Lab’s Board this month committed to collaborate to achieve privacy-centric solutions to preserve addressable advertising as part of their Project Rearc initiative. Key principles include having device agnostic solutions that put consumers first; offering consumers predictable privacy; providing user-friendly, transparent privacy controls; and ensuring ongoing adherence to consumer privacy choices.
CDPI Privacy Newsletter

Luxury Institute: Marketers must make privacy a top brand asset

September 22, 2020
In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.
CDPI Privacy Newsletter

YouTube hit with $3B UK Class Action Suit Over Use of Children’s Data

September 22, 2020
Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent. The suit has been filed on behalf of more than 5 million British children and their parents.
CDPI Privacy Newsletter

Fostering trust in the digital privacy ecosystem.

September 22, 2020
IAB Tech Lab looks to re-architect digital marketing IAB Tech Lab’s Board this month committed to collaborate to achieve privacy-centric solutions to preserve addressable advertising as part of their Project Rearc initiative. Key principles include having device agnostic solutions that put consumers first; offering consumers predictable privacy; providing user-friendly, transparent privacy controls; and ensuring ongoing adherence to consumer privacy choices.
CDPI Privacy Newsletter

Man the luxury barricades! Shout out to brands to play offense for consumers

September 22, 2020
Luxury Institute: Marketers must make privacy a top brand asset  In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.
CDPI Privacy Newsletter

IT’S THE LAW (9/15/2020)

September 15, 2020
A bill called the “Genetic Information Privacy Act,” has just passed both houses of the California legislature. It is designed to extend beyond biometric areas already covered by the California Consumer Privacy Act (CCPA). Among the provisions in this new legislation, companies will be required to: 1) provide consumers with more detail about collection and planned use of DNA data, 2) honor consent requests and destroy samples within a specified period, and 3) ensure protection against unauthorized access to or tampering with data.
CDPI Privacy Newsletter

XRSI unveils major framework to urgently address VR/AR privacy concerns

September 15, 2020
Rapid growth of virtual and augmented reality technology that can collect massive biometric and other personal data is causing grave concern about implications for privacy and safety. XR Safety Initiative (XRSI), a global nonprofit, has just released the XRSI Privacy Framework, to serve as an ethical guide to managing this complex area and ensuring personal safety. More than half the 45-page document includes details on current regulation, such as GDPR, COPPA and FERPA that address this regionally, and it looks at broader implications. The intent is to deliver "easy-to-understand solutions," for use in business and education - and to press companies like Facebook to "use immersive technologies responsibly."
CDPI Privacy Newsletter