News

Archive for October, 2020

Dates : October 2020

Google Privacy Sandbox’s FLoC shows early promise for differential privacy

October 27, 2020
Google Chrome’s Federated Learning of Cohorts (FLoC), one of a number of APIs Google Chrome has been developing and testing as part of its Privacy Sandbox in the last year, is the subject of a new white paper published by GitHub. Google reports being ‘very pleasantly surprised,” by results so far for FLoC as an advertising industry alternative to use of third-party cookies. FLoC uses machine learning algorithms to group people into segments by behavior and interests while at the same time keeping them unidentifiable by not revealing specific identifiers.
CDPI Privacy Newsletter

Consumers increasingly concerned about data sharing during pandemic

October 27, 2020
Two new CISCO reports reveal global concern about remote work security CISCO’s surveys the Future of Secure Remote Work Report of 3,000 IT executives and second annual Consumer Privacy Survey of 2,600 consumers, highlight challenges of remote work during the pandemic. The first reports 85% of companies say cybersecurity is extremely important; the second found 60% of users are concerned about the privacy of remote connection tools.
CDPI Privacy Newsletter

Self-Service Technology is Improving: COPC Inc. and Execs In The Know

October 27, 2020
Considerably less surprising, COPC Inc. and Execs In the Know found the strongest driver of customer satisfaction with service experiences is issue resolution. Other unsurprising results: people grow less satisfied as it takes more contacts to resolve an issue, and human-assisted interactions have a higher resolution rate than unassisted interactions. The good news: self-service methods are getting better at resolution and satisfaction with self-service has increased from 40% in 2018 to 60% in 2020.
CDPI Newsletter

CDPs Second-Most Acquired Marketing Technology Due to COVID-19: Acquia Report

October 26, 2020
COVID-19 gets more attention than third-party cookies, Amelia Earhart, and Bigfoot combined. It’s no surprise that this Acquia report finds marketer and consumer behaviors changed due to the pandemic.  But did you know that 82% of marketers reported their ROI on marketing technology improved during the period? More than half (54%) invested in CDPs, ranking just behind marketing automation (63%) and well ahead of AI and machine learning (44%), personalization (43%), and content management (35%).
CDPI Newsletter

Neustar Launches Second-Party Data Marketplace

October 23, 2020
Second party data is shared by the company that collected it, while third party data is shared by aggregators who get it from the companies that collected it. Neustar’s new “Second Party Data Marketplace” blurs the distinction by offering consumer profiles from Neustar, ad exposures from iSpot.tv, mobile shopping data from Scanbuy, and geo-location data from Foursquare. It’s all connected with Neustar’s own identity graph.
CDPI Newsletter