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Archive for November, 2020

Categories : CDPI Newsletter
Dates : November 2020

Self-Service Is Low Priority Analytical Feature: Matillion Survey

November 30, 2020
There’s always another survey. This one, from data transformation vendor Matillion, finds that data transformation takes 45% of the time spent on analytics projects, much more than any other task. Respondents were IT staff and data specialists, not business users, which may explain why self-service for non-technical users was a low priority feature. Portability, ease of onboarding, and cost-effectiveness topped the list.
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YouTube Will Show Ads On Some Videos Without Permission or Sharing Revenue

November 24, 2020
And when all else fails, we can fuss about social media. Let’s pluck a random item from the ether: Google-owned YouTube has unilaterally changed its terms of service to let it run ads on some videos without sharing revenue with the creator. Most affected will be creators with too little volume to qualify for YouTube’s Partner Program. This could include B2B marketers with niche audiences, whose viewers might now see ads for competing products. How does that sound?
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Connected TV Ads Rose 70% from Q1 to Q3 2020: Pixalate Survey

November 23, 2020
Let’s take a break from worrying about third-party cookies to look at one cookie-free ad alternative: streaming video and connected TVs. Pixalate reports that programmatic ad spend on connected TVs rose 70% from the first quarter of 2020 to the third quarter, and reaches 72% of U.S. households. Pubmatic found that Over-The-Top (OTT) TV ad revenue already accounts for 30% of programmatic video ad revenue for U.S. publishers who offer the option. OTT includes video on mobile devices as well as connected TVs.
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