News

Archive for November, 2020

Dates : November 2020

YouTube Will Show Ads On Some Videos Without Permission or Sharing Revenue

November 24, 2020
And when all else fails, we can fuss about social media. Let’s pluck a random item from the ether: Google-owned YouTube has unilaterally changed its terms of service to let it run ads on some videos without sharing revenue with the creator. Most affected will be creators with too little volume to qualify for YouTube’s Partner Program. This could include B2B marketers with niche audiences, whose viewers might now see ads for competing products. How does that sound?
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Connected TV Ads Rose 70% from Q1 to Q3 2020: Pixalate Survey

November 23, 2020
Let’s take a break from worrying about third-party cookies to look at one cookie-free ad alternative: streaming video and connected TVs. Pixalate reports that programmatic ad spend on connected TVs rose 70% from the first quarter of 2020 to the third quarter, and reaches 72% of U.S. households. Pubmatic found that Over-The-Top (OTT) TV ad revenue already accounts for 30% of programmatic video ad revenue for U.S. publishers who offer the option. OTT includes video on mobile devices as well as connected TVs.
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Companies Build Software for Competitive Advantage: Rackspace Survey

November 20, 2020
Meanwhile, this Rackspace survey finds there is no radical shift towards building rather than buying software, even though no code/low code technologies are widely adopted. But they also find that companies are focusing their building on customer-facing systems that create unique competitive advantages. Especially interesting, companies cite the same reasons in the same order for both building and buying: ease of use/implementation, competitive advantage, customization, and cost savings.
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Nielsen Adopts Cookieless IDs from Trade Desk; Neustar Offers Marketing Analytics Based on Its Own Unified IDs

November 20, 2020
More ID news: Nielsen has revealed its own cookieless ID system, based on the increasingly-popular Unified ID 2.0 framework being developed by Trade Desk. Unified ID 2.0 relies on hashed and encrypted email addresses. Also: Neustar is leveraging its cookie-free cross channel ID system, Fabrik, for a marketing analytics solution that combines marketing mix models and multi-touch attribution.
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Webcasts and Virtual Events Grew Hugely in 2020: Intrado Report

November 19, 2020
You’ve probably had your fill of online events this year, but somebody is still watching. This Intrado study shows that webcasts and virtual events grew hugely during 2020, with live (as opposed to on-demand) viewing of webcasts growing from 35% in 2019 to 58% in 2020, and completion growing from 29% to 67%. There were also big increases in virtual events with booths, webcasts within events, and gamification of events. Lots of suggestions here if you’re interested.
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