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Archive for November, 2020

Dates : November 2020

Webcasts and Virtual Events Grew Hugely in 2020: Intrado Report

November 19, 2020
You’ve probably had your fill of online events this year, but somebody is still watching. This Intrado study shows that webcasts and virtual events grew hugely during 2020, with live (as opposed to on-demand) viewing of webcasts growing from 35% in 2019 to 58% in 2020, and completion growing from 29% to 67%. There were also big increases in virtual events with booths, webcasts within events, and gamification of events. Lots of suggestions here if you’re interested.
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Reltio Offers Six Months Free for CDP-ish MDM

November 18, 2020
Reltio is yet another company straddling the border of CDP-land. Their roots are in master data management (MDM) but their “connected data platform” can handle transaction and interaction data as well as the identifiers at the core of traditional MDM. They’ve just offered a six-month free subscription and $100,000 in services to qualified prospects who are interested in switching from an on-premises MDM tool to Reltio’s SaaS system.
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Wunderkind Buys SmarterHQ for Enhanced Customer Data Management

November 18, 2020
Ecommerce messaging vendor Wunderkind (formerly BounceX) has purchased SmarterHQ, which assembles customer data and runs personalized marketing campaigns. SmarterHQ describes itself as “built on a sophisticated CDP infrastructure” but doesn’t easily share its profiles like a true CDP. Even so, the deal another example of delivery-oriented vendor acquiring a company that provides CDP-type capabilities.
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Cisco: Remote compliance a priority as companies anticipate remote workforce long term

November 17, 2020
Cisco’s survey of 3,000 IT execs from 21 regions globally indicates a significant number – 46% in America, and 34% in both Asia Pacific Japan, and Greater China (APJC) and Europe, expect remote work started during the pandemic to continue after. As a result security and worker compliance is a key concern, according to 85% of respondents and 59% say employeed training and awareness is their biggest challenge.
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Just 31% of Advertisers Feel The Industry Uses Adtech Effectively

November 17, 2020
If you’re less confident than most that the ad industry will agree on a universal ID, bear in mind that just 14% of ad professionals told ID Comms that advertisers have a good understanding of how adtech platforms contribute value. Only 31% believe advertisers are using adtech effectively. Of course, they were describing the industry in general and not their personal level of understanding, which most would probably rate much higher.
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