How to Convert One-Time Buyers into Two-Time Buyers (and Beyond) By Elizabeth Burnam, LexerJanuary 21, 2021 Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.
How to Measure the Impact of a Customer Data Platform (CDP) By Elizabeth Burnam, LexerJanuary 14, 2021 According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.