February, 2021 - CDP Institute - Page 2

Dates : February 2021

New York City has just enacted a strict Biometric Privacy Law requiring businesses to provide customers notice of use of facial recognition and other biometric technology. New York’s law will go into effect in July. It follows Portland, Oregon’s facial recognition ban, which became law January 1. More cities and states are expected to follow. Read More – NYC Read More – Portland

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This week’s New York Times explored how this might be accomplished.

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EU gives UK a post-Brexit four-year pass on data transfers Gridlock has been averted by the European Commission, which gave an adequacy endorsement for the UK’s privacy protections. Pending approval by the individual EU countries, this will allow data sharing between the EU and UK, subject to monitoring and review.

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Testing conducted by the Wall Street Journal showed that Facebook's software collects data from many apps, regardless of whether a Facebook account is used to log in - or even whether the user is a Facebook member. That's because Apple and Google app stores don't require apps to disclose who they share data with, and research showed that in some cases there was almost immediate transfer of information to Facebook. New York State's Department of Financial Services has issued a detailed report and is investigating Facebook as the result of a call to action by Governor Andrew Cuomo.

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Stakes are raised as the EU’s Data Protection watchdog pushed legislators to ban online targeted advertising and to restrict categories of data that can be processed. This is far broader than what the European Commission proposed in December. It’s part of a crackdown on tech giants like Google and Facebook.

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FinTech digital platform, Flybits, releases Privacy-First Opt-in Experience Helping consumers with privacy requires good tools and teaching them why and how to use them. Flybits is in the midst of a series of releases that aim to aid banking consumers do both.

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The European Consumer Organization BUEC has filed a complaint saying TikTok’s Terms of Service are unfair, unclear, ambiguous and work to the detriment of users.

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In a move to add pressure on the the biggest tech giants, Microsoft is launching a project to have the EU establish an Australia-style arbitration system that mandates pay for use of news content. Google and Facebook have been fighting back at Australia’s rules. Goolge has cut licensing deals while Facebook has gone further and blocked sharing Australian news on its service. Countries including Canada and the UK are considering laws similar to Australia.

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Like an imminent hanging, the approaching enforcement of Apple’s new privacy rules has concentrated marketers’ minds on adjusting to the situation rather than waiting to be rescued by an-as-unbuilt universal identifier. We wrote last week about AppsFlyer’s approach. Now we also have the Post-IDFA Alliance, a consortium of mobile adtech firms offering a resource center with helpful advice and perhaps a little sympathy. Facebook has also launched a site on the topic. Of course, Facebook just got caught knowingly publishing inflated audience data, so examine that gift horse very carefully.

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Cisco has completed its $730 million acquisition of customer experience platform IMImobile. The deal, announced last December, marks a major expansion of Cisco’s footprint in customer-facing systems. Cisco already owns Webex, Voicea, and Cloudcherry but lacks a CDP. So far.

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CDPs complement, not replace, other martech systems, according to this Treasure Data survey. Nearly all (95%) of CDP users also have a CRM system, 89% have a DMP, and 79% of a data warehouse or data lake. Download to learn about CDP use cases, benefits, data sources, and more.

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Amazon has purchased Selz, a small business ecommerce and marketing system that competes with Shopify. It’s a logical step on Amazon’s path to world domination. The deal happened last month but no one noticed until recently.

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