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Archive for February, 2021

Dates : February 2021

PureB2B Combines Three Intent Data Types in One Product

February 18, 2021
PureB2B also compiles business contact and company data for marketers.  They just launched PurePredict, which combines contact-level intent-based content consumption of known individuals; company-level intent based social media behaviors; and domain-level intent based on content consumption by anonymous individuals.  If that’s not enough, the company says it will add other types of intent data in the future.
CDPI Newsletter

AppsFlyer Helps Marketers Deal with New Apple Privacy Rules

February 17, 2021
Most of the marketing industry has gotten past the denial and anger stages of reacting to Apple’s tighter privacy policies and is moving on to bargaining.  AppsFlyer’s contribution is SK360, which restores some control by collecting campaign information that Apple’s SKAdNetwork sends to ad networks.  AppsFlyer e just announced a further extension, PredictSK, that predicts campaign performance.  Look for other measurement vendors to offer similar support in these trying times.
CDPI Newsletter

ClickDimensions Buys Eletype for Automated Campaign Monitoring

February 16, 2021
With COVID infections down in many places and mass vaccinations under way, it might soon be time to start worrying again about AI taking your job.  For example, let’s say your job is to monitor campaign performance in the ClickDimensions marketing platform, which attaches to Microsoft Dynamics 365.  Maybe you should polish up that resume, since ClickDimensions just bought Eletype, which does that automatically and reports its findings through Microsoft Teams or Slack.
CDPI Newsletter

Rave Mobile Safety takes U.S. temperature on trust

February 16, 2021
A Rave survey of 1,000 Americans shows a significant lack of trust in federal and local officials. Firefighters, paramedics and other first responders are trusted far more than local government. Fifty percent of participants said their trust level would increase if they received information directly from officials. And 77% reported that text and phone alerts from local officials are among the most trusted sources of information.
CDPI Privacy Newsletter