Does Your Data Strategy Cover the Proper Angles? By Jason Davis, Simon DataMarch 25, 2021 There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.
Data Privacy Legislation Isn’t Going Away, Here’s What That Means By Jason Davis, Simon DataMarch 18, 2021 According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.
Excellent Customer Experience in a Fragmented Omni-channel Landscape By Marijn van Haperen, Intouch365March 15, 2021 In today's content and product-saturated marketplace, personalisation is key to standing apart from the competition.
Get a Unified View of Your Marketing By Brady Walker, Simon DataMarch 11, 2021 The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.
Omnichannel Analytics: 5 Key Metrics for Improving the Customer Experience By Elizabeth Burnam, LexerMarch 8, 2021 Once a marketing buzzword and now table stakes for brands and retailers, omnichannel is a customer engagement strategy that provides seamless, personalized experiences across every channel and device.
Customer Behavior is Changing. Are You Paying Attention? By Whitney Hudson, Simon DataMarch 4, 2021 Have customer behaviors and preferences remained static over the past year?