CDP Institute

Oklahoma’s House of Representatives has passed a data privacy bill in an 85-11 vote. The legislation, which now moves to the state Senate, overcame industry opposition and adds pressure on the federal government to enact privacy legislation as Oklahoma joins California, Virginia, New York, Washington and other states. The four pillars of the new legislation are: right to know, right to delete, right to opt-out of collection, and an opt-in requirement beginning in 2023.  Private right of action didn't make it through committee.

Google’s plan to block use of third-party cookies in Chrome has alarmed advertisers and web publishers. Some are exploring workarounds via alternative tracking technologies such as CNAME.  Researchers believe these could put user data, credit card information and authentication credentials at risk.

LiveIntent NonID integrates with MediaMath With an integration that works across devices, LiveIntent’s new NonID platform will help brands cope with the approaching reality of losing access to 3rd party cookies. It uses a hashed email address to connect and make actionable the first party data of publishers and marketers.

Digital publishers know privacy compliance is crucial to avoid fines instituted by GDPR for content management. But, according to a survey conducted by Digiday in December, many are working with vendors who are not compliant, despite IAB Europe’s Global Vendor List (GVL) of 600 vetted providers.

The Mobile Open Blockchain Initiative (MOBI) can see your future – no need to navigate, steer, or worry about your privacy. MOBI, which has just released a new set of privacy-sensitive data sharing standards, lays out how this can work for them and for you.

Moscow’s plan to install 5,000 facial recognition cameras at metro turnstiles has set off privacy and human rights alarms that they will be used for surveillance as well as expedited payment for transport. Unfortunately, this is not a problem confined to Moscow given how many cameras are in world cities already.

Privicera’s platform helps companies decide how to leverage data by showing who accesses their data and how it is being used. Customers can also set and enforce policies to control access or encrypt data. DataGrail, the privacy-as-a-service company, helps with compliance by integrating with more than 100 applications, including Salesforce, Adobe and Oracle, and helps customers understand requirements of complex privacy regulations. Read More – Privacera Read More – DataGrail

Neustar’s new TRUSTID Decisions fills outreach gap The new decisioning solutions suite gives client outreach systems predictive model scores that identify how and when to best reach contacts. The system works using Neustar and customer-provided data to help ensure companies know who, when and how they can reach customers for optimal results – without needing to go through an IT department,  customer contact center, or analytics resources.

This continues Ping’s work to promote an open, standards-based approach to managing data. Recent work has included managing digital COVID-19 vaccination certificates.