How to Use Customer Surveys to Collect Zero-Party Data By Elizabeth Burnam, LexerApril 26, 2021 In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
6 Audience Suppression Tactics to Reduce Ad Spend and Increase ROI By Elizabeth Burnam, LexerApril 19, 2021 One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or groups from their audiences.
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs By Elizabeth Burnam, LexerApril 12, 2021 Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch.
State of the Marketing Stack: Thriving in a Data-Driven World By Danielle Henneberger, Simon DataApril 8, 2021 Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives.
A Principled Approach to Digital Transformation for the Modern CMO By Alex Lustick, Simon DataApril 1, 2021 Effective corporate marketing can no longer be built on branding and content alone.