News

Archive for May, 2021

Categories : CDPI Newsletter
Dates : May 2021

CTV Ads Used More Widely Than Linear TV: Innovid Study

May 31, 2021
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious.  There’s been a dreadful shortage of obvious news recently, so I’ll share some non-obvious information, which I call Jamie’s Believe It Or Not.  First: more companies plan to buy connected TV ads in 2021 (97%) than conventional “linear” ads (84%), according to this Innovid report.  You might also be surprised at how many channels marketers use: social media, display ads, mobile video, desktop video, and linear TV are all used by more than half the survey respondents.
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Half of B2B Buyers Will Purchase from Dishonest Sellers: LinkedIn Report

May 31, 2021
This LinkedIn report asked some questions whose answers should have been obvious, but turned out to be mixed.   Would you have expected that just 48% of B2B buyers won’t buy from sellers who offer misleading information, or that just 54% of sellers say sales tools help them close more deals?  In other words: half of buyers will purchase from sellers they know are dishonest and nearly half of sellers think sales tools don’t work.  Definitely unexpected.
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Confusion Reigns Over Who’s In Charge of CX: Bloomfire Study

May 31, 2021
Marketing, customer service, and sales leaders may all think it’s obvious that their own department is in charge of customer experience.  But they’d probably be surprised by this Bloomfire study which found other departments disagree: for example, 62% of marketers said marketing is in charge of CX but just 30% of people in other departments said the same.  Nearly half (45%) said half of their CX decisions are data driven, which may be obvious but is still rather sad.
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Experian Adds Address Validation to Microsoft Azure

May 28, 2021
“Headless CDP” is creeping up the buzz chart. Mostly it refers to CDP systems that build profiles and let external systems provide activation and other user functions. But “headless” could also describe CDP functions built into cloud data management systems like Amazon Web Services, Google Cloud, and Microsoft Azure. For example, Experian has just made its real-time address, email, and phone validation APIs available within the Azure Marketplace. This makes it just a bit easier to build a CDP-like database within Azure.
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Data Pipelines: Airbyte Raises $26 Million and Jitterbit Buys eBridge Connections

May 28, 2021
Data pipeline companies also aren’t complete CDP systems but perform the key task of ingesting data from many sources. Airbyte, an open source platform that offers prebuilt data connectors, just raised a $26 million Series A for that sort of thing. And Jitterbit, a more established data connection company, just bought eBridge Connections, which specializes in e-commerce and B2B integrations.
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Two-Thirds of Companies Fail to Properly Govern AI Models: FICO Report

May 27, 2021
Analytics systems like Contentsquare and Invoca rely heavily on artificial intelligence. But this FICO report paints a disturbing picture about AI governance: it finds just 20% of companies actively monitor their AI models for fairness and ethics, and 68% of respondents say their company’s processes to ensure AI complies with regulations are ineffective. Almost as many, 65%, say their AI systems can’t explain how decisions are made.
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Celebrus CDP Adds Identity Graph Builder

May 26, 2021
D4t4 Solutions’ Celebrus CDP is offering its own system for matching first-party identifiers and assembling customer profiles based on the results.  It runs in real-time and takes advantage of Celebrus’ core technology, which collects detailed behavioral data without conventional Web site tags.  If you’re wondering about the name “D4t4”, it looks like “Data” if you print it in the right font and have had a pint or two.
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