Executing High Performance Marketing Strategies Using Data By Vinson Asekhamhe, TerragonJune 28, 2021 The concept of Data-Driven Marketing has been touted as the future of Marketing.
How To Improve Customer Experience Through Customer Data By Monali Supramanyam, Xeo MarketingJune 21, 2021 Customers are the heartbeat of every business.
The death of third-party cookies – long live first-party data By Stefan Lavén, Data TalksJune 17, 2021 What's all the crumble?
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP) By Vinson Asekhamhe, TerragonJune 14, 2021 One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage?
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation By Elizabeth Burnam, LexerJune 10, 2021 One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"
Adopting an Omnichannel Marketing Strategy for Better ROI By Vinson Asekhamhe, TerragonJune 7, 2021 The relationship between brands and consumers in today's digital world has shifted.
Beat the 3rd party cookie ban, here’s the plan By Manish Gambhir, MeiroJune 3, 2021 Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the 'new normal' of data soon to be replaced with an oncoming cookie apocalypse.