June, 2021 - CDP Institute - Page 2

Dates : June 2021

Fortune Business Insights shows the impact of COVID-19, the major increase in data breaches, the global workforce’s shift to working at home, along with heightened consumer concern over privacy and the raft of new data privacy laws on the data privacy software market. Their projections following this unprecedent period of growth is that the market is on track to increase to more than $17B by 2028. Rising adoption of IoT and significant growth in Asia are also key factors.

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The new personal identity solution, PingOne for Individuals, allows consumers to better manage their personal data via a digital wallet. The system allows credit bureaus, universities, pharmacies, and other trusted entities to add verified credentials to a user’s PingOne ShoCard digital wallet via a link or when owners scan a QR code. This keeps sensitive data within the person’s control since it is only stored in the digital wallet.

CDPI Privacy Newsletter

Brave is about to give Google Search, Bing, and other browsers a run for their money with the beta release of the company’s new search engine, which will become the default for the Brave browser by the end of the year. The search engine runs off community-curated open ranking models to avoid algorithmic bias and censorship and does not rely on other search engines or providers. It will also allow a community, or a single user, to set their own rules and filters, which the company evocatively calls “Goggles,” to... Read More >

CDPI Privacy Newsletter

Zeta Global and Dun & Bradstreet are combining their data to enable business marketers to target business contacts based on consumer data including purchase intent, behaviors, transactions, and location. Audiences combining D&B business information with Zeta Global consumer data will be sold by both companies, with a special focus on giving small businesses easy access to advanced marketing capabilities.

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Business software information company G2 has raised a $157 million Series D, bringing total funding to $257 million and valuation to $1.1 billion. While best known for its crowd-sourced reviews, the company also helps companies buy and manage their software and offers marketing solutions to software sellers.

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Not every business information story has a happy ending. Crowd-sourced company data collector Owler was just bought by media-monitoring firm Meltwater for $24.5 million in cash and equity. Owler had raised $30.8 million in funding, according to Crunchbase.

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I know you’ve already heard the news, but still feel obligated to report that Google has announced it will support third-party cookies in Chrome until the end of 2023, more than a year longer than expected. They nobly cite concern for “the business models of many web publishers” but protecting their own revenue and data-gathering seems a more plausible motivation. They’re also grounding FLoC, their much-criticized cohort-based targeting alternative, until further notice.

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Small business marketing platform Constant Contact is buying marketing automation and CRM vendor Sharpspring for $240 million, or about 8x revenue. The deal will further expand Constant Contact’s offerings, which already include email, ecommerce, websites, and social media advertising. Sharpspring has specialized in selling through small marketing agencies.

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Stockholm-based CDP Data Talks has raised $1.4 million for its first round of venture funding. It may not seem like much but remember that Sweden is a small country and it’s more impressive if you describe it as 11.5 million Krona.

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Salesforce and Amazon Web Services are expanding their alliance, making it easier for developers to share data, workflows, and services between Salesforce and AWS applications. A separate announcement described new low-code development features for the Salesforce Platform. It also preannounced some new privacy and identity management features, but let’s talk after until they’re actually released.

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CDP Amperity also has a new partnership, with the Braze customer engagement platform. The integration will make Amperity’s unified profiles more easily available to Braze personalization and journey orchestration programs.

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Here’s a pair of sibling integrations. Sailthru and Liveclicker, both owned by CM Group, are connecting their systems so Sailthru campaigns can include product recommendations, timers, maps, and other cool Liveclicker features. Meanwhile, Phonexa is offering a suite that combines new click tracking, suppression list management, and cloud PBX products with its previously-separate call tracking, lead distribution, email and SMS marketing, and accounting systems.

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