June, 2021 - CDP Institute - Page 3

Dates : June 2021

I don’t have any real news today, Dear Reader, but can offer a bouquet of fine surveys. This one by Corinium Global Intelligence for Precisely offers an exceptionally deep dive into business data issues, including differences in data use and prep time by region and industry. Sadly, just 35% of people report they’d trust a data-driven insight that conflicts with their intuition, and only 13% of companies say most employees can access the data they need for themselves.

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This HBR Analytics Services report for Google Cloud tells a similar tale: while 80% of respondents say it’s important to measure the outcomes of their data and analytics investments, just 26% say they’re extremely effective at it. Leaders are more likely than others to prioritize integration, real time access, machine learning, and open architectures.

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Finally, let’s look at organizational insights from a pair of CX surveys. Pointillist finds that high performers are twice as likely as under performers to have a dedicated journey management team, while Wpromote and Ascend2 report that best-in-class B2B digital marketers more often say that teams outside of marketing have a role in improving CX. Also interesting: just 16% of respondents do journey orchestration although 55% do mapping (Pointillist); 42% have no plans to deal with the loss of third-party cookies (Wpromote).

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A survey of nearly 300 cybersecurity professionals published by Bitglass shows that while 82% of them now actively enable personal devices for work, security protocols are still catching up.

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Facebook, Google, Twitter and Apple all have EU headquarters in Ireland, and are subject to that country’s data protection authority (DPA). But now, in response to Facebook’s challenge saying Belgium does not have the territorial right to stop it from tracking consumers there, the EU has ruled that national authorities do have that right if it’s determined the company infringed on GDPR.

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Automated behavioral insights and continuous authentication processing alert companies to unusual online interactions and enable them to guard against fraud and improve customer experience.

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Convinced TikTok has been violating EU data protection laws and unable after a year to get satisfaction from EU data authorities, the Amsterdam Market Information Research Foundation, which represents 64,000 Dutch parents, brought its own case to Dutch court, suing for €1.4B (approximately $1.7B).

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The British Medical Journal reported on the types of data collected by mobile health and fitness (mHealth) apps in the Google Play Store. The authors analyzed 20,000+ apps and found that nine of ten collect and track user data. More than a quarter (28%) didn’t adhere to the platform’s terms of service to list collected data, including email addresses, cell tower location and multiple device identifiers. Results also identified third party libraries embedded in the apps and detected more than half were sending data to third-party servers.

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Concerned that use of AI for automated recognition of human features, emotions, and social scoring can lead to discrimination, the European Data Protection Board (EDPB) and European Data Protection Supervisor (EDPS) teamed up to propose legislation to ban it.

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The EU has adopted two new sets of Standard Contractual Clauses (SCC). The Cross-Border SCC is the first and it becomes applicable June 27, 2021. From then until September 27, 2021, the old and new SCC can be used. After that, new contracts must use the new SCC, which is consistent with GDPR and the Schrems II ruling, though old agreements will be honored if deemed appropriate. By December 27, 2021, all old SCC’s need to be replaced. To ensure compliance, organizations should review and make appropriate changes to international... Read More >

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Headless communications may sound like your crazy uncle at Thanksgiving, but it actually refers to the hot market for systems that provide services through API connections, letting users build their own interface. Nylas has just raised a $120 million Series C for headless communications APIs such as calendars, scheduling, and notification emails.

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The virtual event market is another hot space, and no company is hotter than Hopin. The return of live events will probably cool things down a bit, so Hopin just hedged its bets by purchasing on-site event management vendor Boomset.

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