News

Archive for August, 2021

Categories : CDPI Newsletter
Dates : August 2021

CDPs Are Top MarTech Priority for Retail: CommerceNext Survey

August 27, 2021
Customer Data Platforms are the highest technology investment priority for traditional retail marketers, listed in the top 3 by 78% in this CommerceNext survey for Yotpo.  Digital-first retailers, who struggle less with tech in general, rated attribution, messaging, and new ecommerce models ahead of CDP.  The survey also covers business goals, privacy compliance, and other non-CDP topics if you have other interests.
CDPI Newsletter

Zendesk Buys Cleverly for AI-Driven Customer Service

August 27, 2021
Customer support is emerging as a primary use case for artificial intelligence, sometimes to replace human agents but more often to help them.  Zendesk just bought AI startup Cleverly for that application.  We also just saw Level AI launch its own AI-based conversational support app with $15 million in funding. Next door in the customer success department, involve.ai just raised a $16 million Series A for AI to predict customer churn.
CDPI Newsletter

Walmart Offers Delivery Service and DSP

August 27, 2021
Walmart has opened two more fronts in its siege of Amazon’s walled garden. They announced a program to provide home delivery for other retailers, leveraging the infrastructure they developed for their own use. The deal adds scale economies and strengthens Amazon competitors. Walmart also teamed with The Trade Desk to provide a demand side platform (DSP) that makes it easier to target ads at Walmart customers via in-store, Walmart digital properties, and third party publishers. One big advantage: advertisers can look at Walmart sales to measure ad results.
CDPI Newsletter

Brands Grow More Concerned About Loss of Cookies; Agencies and Publishers Are Calmer

August 26, 2021
At the start of 2021, brands, publishers, and ad agencies were all about equally worried about losing third-party cookies.  That changed in a follow-up survey, which found that publishers and agencies are less worried than before while brands’ concern has grown.    An optimist might think agencies and publishers have developed plans that brand marketers don’t understand yet.  A cynic might suspect agencies and publishers have realized they’ll make money no matter what.
CDPI Newsletter