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Archive for August, 2021

Dates : August 2021

Businesses Using Fewer Apps Today Than 2018: Mulesoft Report

August 4, 2021
Here’s a surprise: large enterprises are using substantially fewer apps today than three years ago (843 vs 1,020), according to this Mulesoft survey. The authors credit “rationalization”.  Other results are more expected: just 37% say their IT departments completed all the projects that were requested, 90% have problems with data silos, and only 18% have completely connected their customer experiences across all channels. Still, a single customer view ranks last in the list of digital transformation challenges.
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MoEngage Raises $32.5 Million for Automated Experience Building

August 3, 2021
The modest ambitions of RPA are far from the grand vision of AI systems that autonomously optimize the entire customer experience.  MoEngage sits at the grandiose end of that spectrum, using AI to automatically map the customer journey, discover micro-segments of similar customers, and find the right offer, channel, and timing for each micro-segment at each step.  Somebody’s buying: they added more than 250 new customers over the past year and just raised a $32.5 million, bringing total funding to $73 million.
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Gupshup Raises $240 Million for Conversational Messaging

August 3, 2021
All that fancy AI is nice but most companies would be happy just to make customer interactions a bit less taxing – through a good messaging system, for example. Gupshup has built a $150 million business on that premise, and just raised $240 million to grow it further, bringing total funding to $384 million. The funding announcement includes a singularly unimpressive chatbot named Gupper that answers a few questions about the deal.
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