August, 2021 - CDP Institute - Page 3

Dates : August 2021

Every marketing technology platform out there promises this end result. One especially, the Customer Data Platform (CDP), has been hailed as the “brain” of marketing technology platforms but there is another platform out there.

CDPI Emerging Markets

Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks.

CDPI Emerging Markets

The rewards program will leverage Ascenda’s Nexus platform to enable Visa partners the ability to provide users more personalized loyalty rewards in a fraction of typical lead time.

CDPI Emerging Markets

AirAsia is giving ride-hailing companies a run for their money with the launch of AirAsia ride in the central region of Malaysia. The new offering will expand into more Malaysian cities planned throughout the year.

CDPI Emerging Markets

This article features a handful of emerging trends that could help companies today connect with consumers tomorrow.

CDPI Emerging Markets

QuintoAndar, which just raised $120 million, describes itself as an “end-to-end solution for long-term rentals” that, among other things, connects potential tenants to landlords and vice versa. Its long-term plan is to evolve into a one-stop real estate shop that also offers mortgage, title insurance and escrow services.

CDPI Emerging Markets

Fintech venture capital investments continue at a record-breaking pace, and nowhere is this more apparent than in the Latin American region. According to Crunchbase, this area is now home to more than 20 unicorns. This comes down to 3 primary reasons: right time, right place, and right people.

CDPI Emerging Markets

Alibaba Group’s online marketplace AliExpress is expanding its services in Brazil, from payments options to delivery networks, as e-commerce takes off in Latin America’s largest e-commerce market during the coronavirus pandemic.

CDPI Emerging Markets

CDP vendor Lytics has announced the open beta of a new tool, Cloud Connect, that will let the Lytics personalization engine run SQL queries to extract data from cloud data warehouses such as Google Cloud Platform and Snowflake. The results will be merged with real-time data streams within the personalization engine, formerly the Lytics CDP but now called Lytics Decision Engine. Note that there’s still a unified, persistent customer database in the picture.

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CDP Blueshift is expanding sales efforts in the European and Asia Pacific regions, announcing plans to open London and Singapore offices and an option to host data in Europe. The company raised a $30 million Series C in February and is eager to grow its global footprint.

CDPI Newsletter

I know you love Gartner reports, Dear Reader, so here’s a fairly modest one about the role of marketing in digital transformation. The most interesting news is that 80% of CMOs leaders think they’re responsible for leading digital business transformation strategies, a figure that most non-marketing leaders would probably find delusional. More realistically, 83% say that innovation programs have not met management expectations.

CDPI Newsletter

Does the term “no-code” set your heart aflutter? If so, be sure to sit down before reading that no-code data visualization and dashboarding platform Preset has raised a $35.9 million Series B, bringing total funding to $48.4 million. Less evolved users can still write SQL queries if they wish. Preset is a managed service on top of Apache Superset, which some readers will find even more exciting than no-code.

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