September, 2021 - CDP Institute - Page 14

Dates : September 2021

Facebook is looking to help small and medium-sized businesses in India to secure loans and expand their business. The Small Business Loans Initiative is a partnership with online lending platform Indifi that aims to address some of the major pain points small businesses face.

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Unocoin, a Bengaluru-based blockchain and crypto asset company, is letting its users buy gift vouchers via bitcoins, which can in turn be used to purchase common, everyday items. The vouchers are from as many as 90 brands that include CCD, Domino’s Pizza, Prestige, Baskin-Robbins, etc, among others.

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UAE-based media startup Starzly has raised an undisclosed amount in a Seed round from SEEDRA Ventures, 500 Startups and existing investor Nama Ventures. Starzly is an online marketplace that allows fans and businesses to hire celebrities to create personalised videos. Starzly is currently used by over 1,000 celebrities.

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With the pandemic forcing many retailers to shift online, the digital transformation of the retail experience has never been more urgent.

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ASX-listed comparison site details plans to capitalise on the Open Energy initiative driven by the CDR legislation.

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Zendesk has its eye on Japan and the enterprise segment while building up its partner ecosystem to grow its business in the Asia-Pacific region.

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Southeast Asia’s digital retail share grew 85% year-on-year, outpacing China (5%), Brazil (14%) and India (10%), according to the annual SYNC Southeast Asia report by Facebook and global consultancy Bain & Company. Over the next five years, Southeast Asia’s eCommerce sales is projected to keep pace with these countries, growing at 14% per year.

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Security Bank Corporation’s consumer finance arm, SB Finance Corporation (SBF), has partnered with Grab Philippines to offer personal loans to Grab users, driver-partners, and merchant-partners through Grab’s superapp.

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We have (mostly) good news about adtech today, Dear Reader. We’ll start with a nice acquisition: brand safety vendor DoubleVerify is expanding in the European market by buying Meetrics, a Berlin-based firm with somewhat similar offerings. Separately, DoubleVerify announced a partnership with Taboola, which will give Taboola’s advertisers more control over where their ads are placed.

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Also cheery: this GeoEdge study finds that slightly more advertising said ad quality challenges got better (40%) than worse (35%) in the past year. By next year, more expect contextual fit to be their biggest challenge (51%) than brand safety (43%). This reverses years of increasing concern. Concerted industry efforts get credit, and let’s note that IAB Tech Lab has just launched a Transparency Center to further improve ad reliability.

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A bit ambiguous: Moloco reports that mobile acquisition costs have grown by more than 200% for tracked users and 155% for non-tracked users since Apple introduced its enhanced privacy controls in iOS 14.5 in April. That’s bad news for advertisers but good news for consumers whose privacy preferences are being respected. Two thirds of ad bids (67.5%) now come from users who have opted out of tracking.

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