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Archive for October, 2021

Dates : October 2021
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GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns

October 28, 2021
The leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with BrandTotal, the leading social competitive intelligence and brand analytics platform. This partnership offers a powerful new solution for Mexican companies: the availability of real-time market intelligence for paid social media advertising.
CDPI Emerging Markets

Brazil’s Hash raises $40M in a round led by QED and Kaszek for its white-label payments software

October 28, 2021
Hash, a payment infrastructure fintech, announced today that it has raised $40 million in a Series C funding round co-led by QED Investors and Kaszek. The raise comes just six months after the Brazilian startup raised $15 million in Series B financing led by Alexandria, Virginia-based QED, and brings its total raised to nearly $59 million since its 2017 inception. Endeavor Scale-Up Ventures also put money in the round.
CDPI Emerging Markets

Leading Brazilian influencer marketing platform, Influency.me, doubles revenue and commences fundraising to accelerate growth

October 28, 2021
Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months.
CDPI Emerging Markets

Acquia Eases Coordination Across Its Drupal and Marketing Clouds

October 27, 2021
The BuzzwordOps team at Acquia has clearly been working overtime to support their latest product enhancements, which include “no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps” on the Drupal content management side, as well as “composable machine learning, analytics, privacy and multi-tenant distributed marketing to empower teams across CampaignOps and and MLOps” for their marketing cloud.
CDPI Newsletter

CSG Lauches Xponent Customer Engagement Hub

October 27, 2021
Customer engagement vendor CSG also has integration on its mind.  They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries.  Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.
CDPI Newsletter

Consumers Like Tech Less: Ketchum Study

October 26, 2021
Before you get too excited about the growth of martech, check out this Ketchum survey finding that consumers have grown less enchanted with technology.  For example, 72% of consumers said in 2019 that tech has had a positive impact on work, compared with 64% in 2021.  Large majorities were in favor of tighter regulation and breaking up the biggest tech companies.  One exception: concern about privacy actually fell from 66% to 55%.
CDPI Newsletter

Consumers Like Tech More: AMA-NY Study

October 26, 2021
If you don’t like Ketchum’s results, feel free to quote this survey from American Marketing Association-New York, which found the exact opposite: favorable attitudes rose for things like personalized ads (from 35% in 2019 to 54% in 2021) and smart speakers (from 44% to 74%). They did agree that privacy concerns have dropped a bit. One red flag: just 24% of marketers felt they needed consent to share data with other companies, compared with 47% of consumers.
CDPI Newsletter