November, 2021 - CDP Institute - Page 4

Dates : November 2021

Tough position to fill, according to multiple sources familiar with a new role at The Trade Desk (TTD), which runs the ad exchange marketers use to select audiences on an ad bidding exchange. This is a key role as the ad industry heads into a new post-cookie world intending to supplant those with a unified, encrypted form of ID compliant with GDPR regulations. Speculation is that overseeing this for digital ad spending, which is projected to hit $91.44 billion in Western Europe by 2025, is a hard job to commit... Read More >

CDPI Privacy Newsletter

Common Sense Media’s 2021 State of Kids’ privacy report shows privacy protection provided by companies is far below parental expectations and doesn’t meet Common Sense’s minimum privacy threshold. The organization evaluated 200 of the most popular kids tech and edtech applications and services over 5-years and, while overall median scores increased year-over-year by 20%, 74% did not meet Common Sense’s minimum privacy recommendations.

CDPI Privacy Newsletter

The app helps organizations identify and minimize risk by operationalizing remediation steps and allowing data owners across the organization to collaborate on impact assessments.

CDPI Privacy Newsletter

This will enable companies to analyze the path programmatic impressions take throughout the sales cycle and will identify points at which ad-fraud may have entered the supply path.

CDPI Privacy Newsletter

This will enable businesses of 100+ employees to meet the Ocupational Safety and Health Administration (OSHA) impending emergency standards and the Centers for Medicare and Medicaid (CMS’s) new interim final rule.

CDPI Privacy Newsletter

Changes to the privacy policy will include providing more information on what data is collected, details on how data will be shared globally, and the legal basis for processing.

CDPI Privacy Newsletter

Retail media includes both ads on ecommerce web sites like Amazon (boring) and ads on retail media network sites owned by retailers like Albertsons, Lowes, and Best Buy (fun!). Leave it to eMarketer to put things in perspective with a report that ecommerce ads account for just under 90% of the total $31.5 billion that will be spent on U.S. retail media in 2021, leaving the nascent retail ad networks with a fairly minor $3 billion or so. That’s just 2% of the $150 billion total U.S. digital ad spend.

CDPI Newsletter

Like the gold rush merchants who made more money selling shovels than the prospectors who bought them, digital analytics vendors have built a very profitable niche. Mixpanel is one of the leaders, and they just raised a $200 million Series C to continue that growth. The deal brings their total funding to $277 million and puts their valuation at $1.05 billion.

CDPI Newsletter

ThoughtSpot also sells tools to data miners. Their special power is letting users query cloud databases in natural language. They just brought their total funding to $674 million with a $100 million Series F at a $4.2 billion valuation.

CDPI Newsletter

Aqfer offers a suite of highly-scalable SaaS tools that include a data collection tag, customer database, real-time data access, and identity graph manager. It sells these to integrators, agencies, data compilers, and other firms that want to control their own system rather than buying a packaged CDP. They just raised an $11 million Series A to help explain it more clearly than I just did.

CDPI Newsletter

Netherlands-based Spotler Group has been buying email providers across Europe for several years now. They just added Pure360-parent Purepromoter to the list. Spotler bought Dutch CDP Squeezely back in August.

CDPI Newsletter

Finally, a quick romp through the data monetization garden. Stor.ai, a digital commerce platform for grocers, has added an analytics suite that lets retailers share (or sell) their data with packaged good manufacturers. Knoema, which helps companies sell their data on the Snowflake Data Marketplace, has a deal for consulting firm Alternative Data Analytics to assist its clients. Meanwhile, the IAB reports that 75% of Connected TV and Over the Top TV companies say they sell personal information but there’s no consensus on how they’ll comply with California’s CCPA privacy... Read More >

CDPI Newsletter