December, 2021 - CDP Institute - Page 12

Dates : December 2021

South African tech talent marketplace OfferZen which is one of the beneficiaries of the growing global demand for tech workers, has raised €4.5 million ($5.07 million) in Series A funding from South African investment company Base Capital.

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Germany-based VC firm GreenTec Capital Partners has announced undisclosed investments in two Nigerian startups – inter-city transport company T40 and logistics platform ShapShap. GreenTec has invested in a host of African startups, including Kenyan AI startup SuperFluid Labs, Nigerian logistics startup Parcel-it, Kenyan insurtech platform Bismart, Ivory Coast-based waste management startup Coliba, Kenyan logistics platform Amitruck, and Nigerian e-commerce startup Pricepally.

CDPI Emerging Markets

South African fintech startup mojaPay has launched a new app that aims to change the way people send, receive and save money. Formerly known as digiToken, launched last year to help users buy things like electricity and airtime online, mojaPay has rebranded and upgraded to offer seamless transactions and payments for unbanked businesses and underbanked individuals. The app allows users, even those without a bank account or smartphone, to transact without high banking charges.

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As the festive season ramps up, perhaps we should think of corporate acquisitions as a B2B self-gift. In that light, a pair of private equity firms have treated themselves to SALESmanago, a Poland-based but globally-sold CDP and marketing automation platform. They claim 2,500 clients, which are mostly small businesses but include some big enterprises. Price is undisclosed but over $100 million.

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Agency holding company WPP has bought itself Cloud Commerce Group, which handles order processing, shipping, and other back-office functions for ecommerce platforms and marketplaces. It integrates with ecommerce systems like Magento and Shopify, marketplaces like Amazon and Etsy, and shippers like UPS and Fedex. Agency companies like WPP didn’t used to own a lot of technology but that is changing. Cloud Commerce will join WPP’s Wunderman Thompson Commerce group.

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MeritB2B has its roots in B2B marketing lists but they too have expanded into technology and services. They just acquired True Influence, which collects B2B buyer intent signals and provides related account-based marketing and demand generation services.

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