How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions By Marge Breya, LeadspaceJanuary 31, 2022 Complete buyer profiles at the account, buying center and contact level are critical.
3 Reasons why Retailers should invest in a CDP to improve enterprise-wide ROI leading to better payoffs By Sachin Dev T, AlgonomyJanuary 27, 2022 Globally, customer-centricity has become one of the cornerstones of the retail industry transformation.
How Enterprise Brands Can Simplify the CDP Market By Eric Wendt, ActionIQJanuary 24, 2022 Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds By Smitha BV, AlgonomyJanuary 20, 2022 Marketing Technology industry is moving so fast that marketers are struggling keep up.
Build your own walled garden By Michael Katz, mParticleJanuary 17, 2022 Did Google just drop a bomb on the internet, or was it a massive smoke screen
3 Ways B2B Brands Can Win in a Cookieless World By Chandni Patel, ActionIQJanuary 13, 2022 Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to B2B success.
How to prepare for your Customer Data Platform implementation By Andy Wong, mParticleJanuary 10, 2022 As companies focus on building strong relationships with their customers, the ability to protect data privacy is becoming increasingly important.
How to build your first party data strategy By Joey Colvin, mParticleJanuary 3, 2022 Henry Ford revolutionized the automotive industry with the release of the Ford Model T in October, 1908.