CDP Leaders Face New Competition in 2022: CDP Institute Report
Customer Data Platform (CDP) vendors stockpiled more than $1 billion in cash during 2021 as they prepared to battle for industry leadership, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that the second half of the year saw four vendors announce rounds over $100 million, including an industry-record $234 million round by Treasure Data. Prior to that period, only one round over $100 million had ever been raised in the history of the industry. The new funds for industry leaders came at a time when few... Read More >
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