January, 2022 - CDP Institute - Page 12

Dates : January 2022

Publishers mourning the loss of third party cookies have moved past acceptance to the previously undocumented stage of glee. An amazing 70% in this Adweek survey said they saw the end of third party cookies as beneficial. Surely related: 36% said relationships with Big Tech have gotten worse in the past two years. First-party data and contextual ads are tied as the priorities for making it happen; data issues are the biggest challenges. Download for details.

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It’s not just publishers who see gold in their first party data. Retail media platforms were arguably the biggest advertising news in 2021. This year promises more of the same, with Best Buy kicking off its own ad business. And since a little virtue signaling never hurts, they’ve also announced they’d devote 10% of their own media spend to BIPOC media by 2025. If you don’t know what BIPOC stands for, you’re not in the target audience.

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Out of home media live even farther outside the Big Tech walled gardens. Atmosphere, which offers ad-supported streaming TV displays in over 18,000 restaurants, gyms, doctor offices and other venues with captive audiences, just raised $100 million in equity plus debt to expand their business. Targeting is based on context, geography, and demographics but not individual profiles.

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Customer Data Platform (CDP) vendors stockpiled more than $1 billion in cash during 2021 as they prepared to battle for industry leadership, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that the second half of the year saw four vendors announce rounds over $100 million, including an industry-record $234 million round by Treasure Data. Prior to that period, only one round over $100 million had ever been raised in the history of the industry. The new funds for industry leaders came at a time when few... Read More >

Press Releases & Coverage

The CDP industry is entering an even more competitive stage as established vendors fight to become dominant leaders, according to the CDP Institute’s latest Industry Update. The semi-annual study finds unprecedented fund-raising, accelerated growth by large firms, and an apparent slowdown in companies entering the industry. For further commentary, see this post in the Customer Experience Matrix blog.

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India-based cloud communications platform Exotel has raised a $40 million Series D, bringing total funding to $87 million. Oddly enough, Exotel doesn’t claim to provide a CDP to unify its cross-channel customer treatments. Yet.

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The news is so meager today that I’m tempted to amuse you with car-driving goldfish. But we are Serious People here, so instead I’ll report on the slow-motion bidding war for R.R.Donnelley. Readers of a certain age will recall when Donnelley’s printing operations made it a major force in the marketing industry. See: Ozymandias.

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Russia’s watchdog, Roskomnadzor said Google failed to remove more than 2,600 banned posts; and Meta failed to remove over 2,000 from its platforms. These included posts in support of dissident Alexei Navalny, and posts promoting drugs and pornography.

CDPI Privacy Newsletter

A new amendment to Election Laws (Amendment) Bill 2021 allows Aadhar, a social security-type system to connect with country voter rolls. The government says this will allow them to check for duplicate registrations. Aadhar has been controversial since its 2009 inception because it’s been linked to other private systems, including in finance and telecom.

CDPI Privacy Newsletter

Illinois’ new Protecting Household Privacy Act is first-of-its-kind legislation. It protects household IoT device records by not allowing law enforcement access without a search warrant.

CDPI Privacy Newsletter

Washington Post-Schar School poll surveying more than 1,100 adults found wide distrust of social media companies with 73% calling data collection for ad targeting, “unjustified,” and 64% saying government should do more to regulate privacy.

CDPI Privacy Newsletter

The group of parents from eight US states – Florida, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, Pennsylvania and Washington – who objected to Amazon collecting recordings of their children’s voices, have ended their privacy suit. No announcement was made on whether payment was made to the litigants.

CDPI Privacy Newsletter