January, 2022 - CDP Institute - Page 2

Dates : January 2022

Tunisia-founded enterprise artificial intelligence (AI) startup InstaDeep has raised a US$100 million Series B funding round to further develop its tech, grow its team, and accelerate the launch of disruptive AI products across various sectors.

CDPI Emerging Markets

OZÉ, a Ghanaian fintech startup that provides digital recordkeeping tools with embedded finance products to medium and small businesses, has raised a $3 million pre-Series A round.

CDPI Emerging Markets

Tata Consultancy Services (TCS) on Tuesday announced that it is now a partner for the newly-launched Microsoft Cloud for Retail, expanding its collaboration with the company. Microsoft Cloud for Retail is an industry-specific cloud that brings together various Microsoft technologies, linked by a common data model to connect experiences across the end-to-end shopper journey with integrated and intelligent capabilities.

CDPI Emerging Markets

Ercess Live, a Bangalore-based event MarTech startup has signed a contract with Big Bazaar to help them market their new home delivery services across the South Indian market. The brand will be leveraging its huge network of influencers in India and a variety of marketing strategies to help Big Bazaar take on the likes of Big Basket, and Jio Mart.

CDPI Emerging Markets

India’s new stock listings are losing their edge as a worsening outlook for global equities leads investors to take profit from high-profile consumer technology stocks that debuted with inflated valuations. The S&P BSE IPO Index, which tracks firms for two years since their listing, has plunged about 10% since the start of the year and is headed for its worst month since March 2020 when the pandemic took hold.

CDPI Emerging Markets

Report shows organizations rely on CDPs to comply with data privacy and security regulations as well as deliver relevant customer experiences in an increasingly competitive digital landscape. This survey helps to understand why global businesses implemented their CDP, priorities for customer data management, and what’s coming next in the age of data.

CDPI Emerging Markets

2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Criteo’s 2021 research reveals Australia is increasingly open to video ads. Over 50 percent of Australians are happy to watch video streaming services with advertising if it means they save money.

CDPI Emerging Markets

Purebaby was on the hunt for a software solution that would enable them to send personalised email messages to their existing and prospective customer base and allow them to move away from ‘batch-and-blast’ customer emails.

CDPI Emerging Markets

Indonesian software-as-a-service (SaaS) startup Lummo, previously known as BukuKas, has raised US$80 million in its Series C round of funding. Lummo was launched in December 2019 as BukuKas, a bookkeeping app for MSMEs, with the objective of empowering and digitizing them. It later expanded its business by launching TOKKO, an online direct-to-consumer commerce builder.

CDPI Emerging Markets

Zyllem, a global logistics technology company offering enterprise SaaS solutions, has announced its further expansion in the Philippines amidst a growing e-commerce market in the country. Zyllem is a cloud-based software that allows companies to manage and operate their entire logistics distribution network in a more efficient, simplified, and transparent way.

CDPI Emerging Markets

Malaysian content aggregator, Newswav, has raised RM6 million in its latest Series A funding led by OSK Ventures International (OSKVI) to further strengthen its position and drive user penetration in key market segments.

CDPI Emerging Markets

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited. The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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