Archive for February, 2022

Dates : February 2022

Half of Revenue Teams Think They’ll Never Return to The Office

February 22, 2022
This Groove survey of sales leaders also finds that CRM tops their investment priorities at 52%. It doesn’t mention CDP but does put new data sources second at 44%. The main headline is that 46% of revenue teams don’t plan a full return to the office, ever. Raining on that parade: Outfunnel found that companies with a fully remote work structure have the worst sales-marketing alignment and are least confident of reaching their revenue goals.
CDPI Newsletter

Global survey of 5,000+ in UK, US, EU & Latam finds consumers would share data – but not without transparency

February 22, 2022
The Axway survey shows differences in sentiment between regions, but key takeaways are: 1) consumers (90%) want to know what data is collected on them; and 2) individuals (85%) want to bock mobile apps from collecting data without consent. Problem is, only 32% of respondents think they know where their data is stored, and 82% worry it may not be secure.
CDPI Privacy Newsletter