March, 2022 - CDP Institute - Page 11

Dates : March 2022

Infosys, a global leader in next-generation digital services and consulting, today announced its collaboration with Telenor Norway, Telenor’s wholly owned Norwegian telecommunications operator, to successfully transform its finance and supply chain operations.

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Tech giant Microsoft on Monday unveiled its fourth data centre in India. While the company did not disclose the investment or the exact size of the campus, Microsoft said that the fourth DC at Telangana, Hyderabad will be one of the largest data centers in India and will be operational by 2025. The company is making an investment of over Rs 15,000 crore over a period of 15 years.

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One of India’s leading Ecommerce company Flipkart has entered into a multi-year partnership with Google Cloud, wherein Flipkart gets to use Google’s data centres and its services to improve Flipkart’s overall customer service. Cloud helps companies build products and services without having to maintain servers and data centres of their own.

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Home grown media intelligence startup, Truescope, has secured $6.2 million in funding to support its international expansion efforts. The latest investment round was led by venture capital firms, Investible and Jelix Ventures, as well as other private investors. The funds will be used to launch and support Truescope’s USA market entry and accelerate engineering and technology innovations in the SaaS platform’s pipeline.

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Data breaches in Australia are on the rise, particularly in the financial and healthcare industries. The Australian government is revising its cybersecurity frameworks and policies to strengthen resilience against nation-state threat actors. However, even the Australian Signals Directorate (ASD) admits that proposed security frameworks only raise the baseline of security. To help Australian businesses avoid some of the common malpractices that facilitate data breaches, we’ve compiled a list of some of the biggest data breaches in Australia, ranked by magnitude of impact.

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A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes (42%), making analysis faster (41%) and making analysis easier (52%). Yabble CEO and founder Kathryn Topp says this evolution will allow businesses to spend time on what really matters — capitalising on opportunities — rather than manually... Read More >

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Lots of measurement news today, Dear Reader. Here’s a $121 million Series D from Insider, which connects data across all channels and uses AI to predict customer behavior and select optimal journeys and messages for each individual. The “connect data across all channels” sounds a lot like a CDP, but they don’t seem to be sharing the results with other systems.

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Datafuelx also uses customer data to make AI-based predictions. Their particular focus is ad buying. They just launched with two products: precisionX, which creates customer ID files grouped by predicted ad exposure levels, to enable supplemental targeting; and outcome, which estimates business results from outcome data sets and uses them to predict the impact of media plans for linear TV.

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Naviga offers publishers a collection of tools to build content, sell ads, and target content. They just bought Abacus, which offers somewhat overlapping services for subscription-based businesses. It even includes what they call a Customer Data Platform, which creates a single customer view.

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Treasure Data has launched a “test drive” offering an AWS Marketplace. The one-month, $39,000 subscription includes help from Treasure Data engineers to prove selected use cases. Treasure Data is far from the only CDP on AWS Marketplace, although this sort of test drive is less common.

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Companies looking to build their own CDP-equivalent often start with Snowflake as their base, but soon find there’s a lot of development required to deliver a complete solution. Snowflake just made things a little easier by buying Streamlit, an open-source framework that helps developers and data scientists to build data apps. Price was reported as $800 million.

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Even deeper in the technical weeds, data transformation framework dbt Labs raised a $222 million Series D, bringing total funding to $414 million. Dbt lets users create programs that it translates into SQL code for database management. Their vision is to create a “semantic layer” that translates between applications and an underlying cloud database. How exciting is that?

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