March, 2022 - CDP Institute - Page 14

Dates : March 2022

Digital transformation is redefining business operations across the economic landscape. The appetite for adopting a well-integrated and digital-first strategy is definitely on the rise. Cloud has become a critical element of enterprises’ digital strategy, with cloud migration a priority for CIOs. As a result, ICT spending is expected to reach $111 billion by 2024, as per IDC.

CDPI Emerging Markets

Zonos, a company that provides cross-border commerce solutions, has opened its first international office in Australia’s Gold Coast. With Asia-Pacific expected to continue to lead global ecommerce sales, the need for accurate cross-border duty and tax calculations, VAT compliance and HS code classification will continue to grow, the company said.

CDPI Emerging Markets

The Australian government fell outside the top industry sectors for data breaches in the second half of 2021, despite agencies logging 28 notifications during the six-month period. The latest notifiable data breaches report, released on Tuesday, shows there were 464 notifications in total received by the Office of the Australian Information Commissioner (OAIC) between July and December 2021, up from 446 in the first half of the year.

CDPI Emerging Markets

Philippines’ social commerce startup SariSuki has successfully raised US$7.1m, aimed at driving the startup’s expansion into the quick commerce scene. The funding round was led by Openspace, Susquehanna International Group (SIG), Global Founders Capital (GFC), Saison Capital, JG Digital Equity Ventures, and Foxmont Capital Partners.

CDPI Emerging Markets

Cococart, a Singapore-based e-commerce startup, announced that it has secured $4.2 million in seed funding to expand its growth internationally. The new funding raised will be used to grow the team, accelerate product development, and expand to other countries.

CDPI Emerging Markets

You have to admire the tenacity of adtech folk trying to salvage their ability to target individuals. The Trade Desk and LiveRamp have announced a plan work with Eureopan partners to build a GDPR-complaint identity solution, EUID. The foundations will be LiveRamp’s RampID and The Trade Desk-developed Unified ID 2.0. In theory, it’s all based on consented, first-party data, but newly-aggressive European regulators may take a closer look than they have in the past.

CDPI Newsletter

IAB Tech Lab is doing its bit to ensure ads remain targeted. They released a specification of Seller Defined Audiences, which creates standardized taxonomy for audiences based on publishers’ first party data. The taxonomy IDs will be used in programmatic ad bidding.

CDPI Newsletter

Ad sales platform Magnite has purchased Carbon, which helps publishers optimize their ad revenue through a combination of advertising, content, and audience analytics. You won’t be surprised they position this as a way to make better use of first party data, which I’m beginning to think is ready for its own theme park.

CDPI Newsletter

Podcasts are growing quickly, as you’ve probably heard. LinkedIn is jumping in with its own podcast network, which will feature many existing shows and presumably add some new voices. The special sauce will be features to encourage interaction between the talkers and listeners.

CDPI Newsletter

Now’s a good time to worry about reliable information. NewsGuard, which rates the credibility of online news sources, has integrated its data with social listening platform Pulsar, which tracks online topics and audiences. The deal will help Pulsar customers better understand the sources of misinformation.

CDPI Newsletter

Nothing’s more fun than cutting out a middleman or two. Media buying agency GroupM has set up a marketplace with direct access to programmatic display, video, and connected TV inventory from supply side platforms Pubmatic and Magnite. If that sounds familiar, you may be thinking of the marketplace that The Trade Desk launched two weeks ago to buy direct from premium publishers.

CDPI Newsletter

The suit brought by California residents claimed Google violated their right to privacy under California law through implementation of an exposure notification system that made sensitive data accessible to other apps via a system log.

CDPI Privacy Newsletter