CDP Institute

The Utah Consumer Privacy Act (UCPA) has been signed, making Utah the fourth state, following California, Virginia and Colorado, to have its own privacy law. The law is considered more business-friendly than predecessors and sets a new precedent by having a two-step process to implement enforcement. While it does provide consumers the right to access their data and to opt out of sales (narrowly defined) and targeted advertising, it does not provide private right of action or require prior consent for collection of sensitive data.

For example, why do marketers have to add this to their To Do list? Excellent question - and one of many that leading experts from Accenture, Acxiom, the Children's Advertising Review Board, Digital Smart Consulting, Hansa Cequity, Left Right Centre, Oracle, Tealium, and Treasure Data will address at CDPI's first Privacy to Market conference, April 26th from 8:45 am to 2:15 pm ET.

With Apple 15.2, customers have access to the Record App Activity tool, and with that they can check what a given app is doing. Surprisingly, despite the fact that Apple’s settings can deny permission for app tracking connections, URLgenius’s survey of 200 popular apps across 20 niche categories using the Record App Activity recorder found that even when permission denied, they made an average 15 potential connections with 80% to third party domains.

New York City’s Department of Education has asked the NY police department and FBI to investigate the hack of a widely-used online grading system owned by Illuminate Education that resulted in the exposure of 820,000 of the city’s students. Families are being notified about the extent of the breach, which included biographic, economic and academic information as well as sensitive information on who receives disability services. Questions being posed of whether encryption levels met state compliance guidelines.

At a time when socially conscious marketing is rewarded by consumer loyalty, it’s no wonder the newly-launched, Gated has already raised $3.3 million in seed funding. Go Gated!

The site displays messages telling search users there are only a few seats left– even if that’s not the case.

Now, on its 9th installment, the ACM has levied €45 million (of a maximum €50 million) in fines against Apple, payable if its demands are not met.