April, 2022 - CDP Institute - Page 11

Dates : April 2022

Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX, it tells us about digital and data maturity and how organisations continue to keep up with with customer experience expectations. A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022.

CDPI Emerging Markets

Consumers and citizens are demanding ever more tailored communication experiences from the brands and organisations they’re engaging. Soprano said it’s looking to leverage ubisend’s AI-powered communication technology to launch, manage and monitor conversational solutions and scale AI communications and automation across an organisation.

CDPI Emerging Markets

Indonesia’s largest tech firm GoTo Group said it will raise $1.1 billion in its initial public offering (IPO), which would make this the third largest IPO in Asia and fifth largest in the world this year. The public offering period will be held from April 1, 2022 to April 7, 2022 and the listing of the shares on the main board of the IDX is scheduled for April 11, 2022, with the stock code GOTO.

CDPI Emerging Markets

Touch ‘n Go (TNG) Group, a Malaysia-based payment firm that is backed by Jack Ma’s Ant Group Co, announced the launch of GOpinjam, an inclusive digital personal loan proposition available through TNG eWallet. This marks TNG eWallet’s first digital lending solutions offering, having previously already launched financial services propositions in investments and insurance.

CDPI Emerging Markets

On-site search is an important feature on ecommerce systems. But it’s hard to do well. Google Cloud just made things easier by releasing Retail Search, a managed service that applies Google search technologies to product searches a company’s own website.

CDPI Newsletter

Hospitality vendor Cendyn, whose system does everything from marketing to reservations to analytics, has launched a new cloud-based platform that includes a CDP and web content management system. It’s a good example of what CDP Institute labels an “operational CDP”, since the scope includes operational as well as data and marketing functions.

CDPI Newsletter

Clarify Health pulls together all kinds of customer data to help healthcare organizations understand “patient journeys” and make predictions to guide healthcare decisions. It’s unclear whether it’s technically a CDP, which would only be true if it also shares the data with other systems. What is clear is that they just raised a $150 million Series D, bringing total funding to $328 million.

CDPI Newsletter

Milan-based CDP and marketing agency Contactlab has been purchased by Growens, a global martech company whose other holdings include messaging system MailUp (Italy), CDP Datatrics (The Netherlands), no-code content builder BEE (U.S.) and email provider Acumbamail (Spain). The cash, stock, and earn-out deal is valued up to €6.5 million ($7.2 million).

CDPI Newsletter

Canadian marketing solutions vendor Wishpond has acquired London-based referral collection system Viral Loops for US$2.3 million. It’s Wishpond’s fifth acquisition since going public in 2020. The company is pulling together components of a small business marketing suite.

CDPI Newsletter

Here’s a surprise: European Union anti-trust regulators are attacking a tech giant that isn’t Google, Facebook, or Amazon. The regulators are studying whether Microsoft’s cloud service business has continued anti-competitive practices that earned it €1.6 billion ($1.8 billion) in fines in the past, or maybe has found some new ones.

CDPI Newsletter

The US State Department yesterday announced the debut of the thoughtfully named Bureau of Cyberspace and Digital Policy. We are happy to learn that their CDP bureau will address issues related to national security, digital technology, and digital policy – and not a moment too soon! Looking forward to working in tandem to help inform on privacy and digital data issues.

CDPI Privacy Newsletter

Today’s cars have their own agenda, which go well beyond just getting you from point A to B, and California is taking issue with that. In fact, the state is evolving new rules to allow you to opt-out of current default settings that enable your seemingly passive vehicle to broadcast your location to insurance companies and others (including the automaker) for the purpose of offering you ads for products and services. New rules planned to be promulgated this year under the California Privacy Rights Act (CPRA) will face a tough... Read More >

CDPI Privacy Newsletter