News

Archive for April, 2022

Dates : April 2022

IT’S THE LAW (04/05/2022)

April 5, 2022
Increasingly, US states are proposing or enacting laws that could deprive LGBTQ individuals of gender-affirming care. This refers to procedures and treatment done to support a transgender or nonbinary person in a gender transition. The concern which was recently addressed in new guidance from the US Office for Civil Rights (OCR), is that some laws require medical providers to disclose protected health information (PHI), which is in violation of the US Health Insurance Portability Accountability Act (HIPAA).
CDPI Privacy Newsletter

Temperature check of email marketing finds healthy open rate following Apple MPP

April 5, 2022
A HubSpot poll of 300 emailers found that, despite previous alarm that Apple’s Mail Privacy Protection and iOS 15 changes would take a massive toll on open rates (and email marketing overall), the impact has been quite moderate. In fact, 47% were neutral about it, and the rest split almost evenly – with 29% negative, and 24% who felt it was actually positive. However, those that reported it positively were also more likely to be leveraging channels other than email for marketing.
CDPI Privacy Newsletter

Children’s Privacy: Gloves come off in Meta battle against TikTok for young users

April 5, 2022
All’s fair, it seems, when trying to boost the number of kids using Facebook. That all-important goal has prompted parent company Meta to orchestrate a nationwide – and sometimes deceptive campaign to take down (or at least hobble) its biggest global competitor, TikTok. According to The Washington Post, this effort led by Targeted Victory, a political consulting firm, includes placing op-eds and letters to the editor in newspapers – and even lobbying to present TikTok as a danger to American children and society. And, while TikTok has had its own... Read More >
CDPI Privacy Newsletter

Braze Adds Enhanced Personalization Tools for Retailers

April 4, 2022
Let’s catch up with some product news today, Dear Reader.  We’ll start with Braze, which has released Braze for Commerce, a package of personalization tools for retail and ecommerce merchants.  The one new product in the bundle, Braze Catalog, lets marketers use product data within personalized messages.  Other components include surveys, SMS click tracking, advanced segmentation, and data sharing across Braze’s email, SMS, mobile, and web tools, and paid social channels.
CDPI Newsletter

Comcast’s Freewheel Offers Deduplicated Linear and CTV Audiences

April 4, 2022
Comcast-owned Freewheel has just launched a service that lets media buyers purchase audiences that are deduplicated across linear TV (the old-school channels you see on cable) and Connected TV (the things you access through streaming content services).  The service uses linear TV audiences in Comcast households as a base, and supplements it with ads on CTV services that have partnered with Comcast. It’s one small step to make CTV buying easier.
CDPI Newsletter

Consumers Don’t Buy Products with Bad Reviews: The Harris Poll

April 1, 2022
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  The entire staff was trapped last night when someone forgot the key at an Escape the Room event, so I’m writing today’s newsletter.   First, this survey from The Harris Poll for NetReputation.com found 76% of consumers won’t buy products with a “one-star or less” online rating.  What’s not obvious is why the other 24% would.
CDPI Newsletter

Facebook Interest Categories Are Up to 33% Inaccurate: North Carolina State Study

April 1, 2022
Next, we have an academic study with the obvious finding that Facebook’s interest category targeting is often wrong. Among other things, Facebook doesn’t differentiate positive from negative sentiment when inferring interest. Speaking of Facebook, there are reports that they paid a right-wing lobbying agency to plant negative stories about TikTok. Not exactly obvious, but not surprising, either.
CDPI Newsletter