April, 2022 - CDP Institute - Page 2

Dates : April 2022

Egyptian e-commerce startup Kemitt has launched a new B2B platform as it diversifies its offering after strong growth in the B2C segment. Kemitt is a marketplace that connects product and furniture designers with consumers, handling the manufacturing, overheads, and last-mile logistics.

CDPI Emerging Markets

Nigerian fintech startup Kudi has changed its name to Nomba as it transitions into an omni-channel payment platform providing tools to enable businesses to grow.

CDPI Emerging Markets

Gupshup, a global leader in conversational engagement, announced today the acquisition of AskSid, a leading Conversational AI provider to top ecommerce and retail companies around the world. AskSid’s full-stack AI solution including the Retail AI brain, strengthens Gupshup’s customer experience (CX) offerings and will help make the entire shopping journey – across pre-purchase, purchase and post-purchase phases – fully conversational.

CDPI Emerging Markets

The Defence Ministry will fund startups that can provide solutions to needs of Artificial Intelligence (AI), advanced imaging, sensor systems, big data analytics, autonomous unmanned systems and secured communication systems, among other technologies.

CDPI Emerging Markets

Oracle has been working with governments at the center and states to make governance simpler and more transparent. For decades, Oracle Database is being used for securing data for almost all large and critical government applications. Oracle Cloud Infrastructure or OCI is a normal progression from on-premise to Cloud.

CDPI Emerging Markets

CDPs adoption is significantly above average among high-performing B2C marketing organizations, according to this Loyalty Research Center survey of Fortune 500 marketing leaders. That’s due to a greater focus on first-party data as companies adapt to a cookieless future. Other tidbits: the average company uses seven martech systems, 75% are adding AI use cases, and 66% are sunsetting their DMP.

CDPI Newsletter

Why should Fortune 500 marketers get all the attention? Email tech vendor Validity just launched a platform that helps small businesses run better email programs at a lower price. Bundled features include sender reputation monitoring, list validation, and inbox placement reports.

CDPI Newsletter

Smart TV makers are mining their customer data for all it’s worth. Vizio just struck an exclusive deal to share data from 20 million homes with Nielsen, which will use it to validate several of its research panels. As you surely know, Nielsen has been under fire recently for the quality of its TV audience data.

CDPI Newsletter

Marketing measurement is the topic du jour, Cher Lecteur. We’ll start with marketing analytics giant Kantar, which just bought Copenhagen-based Blackwood Seven. Blackwood provides technology for cookieless ROI measurement and media plan optimization. It’s Kantar’s sixth acquisition since Bain Capital took control in December 2019.

CDPI Newsletter

tvScientific also measures and optimizes ad results, specializing in Connected TV performance marketing. Their tech automatically optimizes CTV campaigns by matching ad exposure to website visits. They just raised a $20 million Series A.

CDPI Newsletter

Readers who are deeply engaged with TV measurement may be excited that Xandr used multiple TV currencies in its upfront ad sales. The rest of us will be more interested in this eMarketer study, which offers a good overview of ad measurement in general. It turns out that just 50% of marketers are satisfied with measurement in the best of channels, and video is the least measurable of all.

CDPI Newsletter

Big tech, which claims to have far more important ways to spend its time, is about to find out just how much people support their right to ignore hateful, harmful content – or if they want it removed. EU officials have agreed in principle that under the Digital Services Act, companies will need to: 1) make it easier for consumers to flag problems, 2) ban online ads aimed at kids, and 3) allow regulators to punish noncompliance with billions in fines.

CDPI Privacy Newsletter