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Archive for April, 2022

Dates : April 2022

Google launches one-click cookie-rejection in EU; Google will block select 3rd-party call recording apps

April 26, 2022
It will now take just a click for Europeans to accept or reject cookies on Google search and YouTube when  in Incognito Mode or when signed out. France’s regulator, CNIL, provided guidance for the changes, which began roll-out this month in France, and continues on in the rest of Europe, UK and Switzerland.  Mid-May, the Google Play Store will begin blocking 3rd-party call recording apps – but only for apps that record calls where the person on the other end doesn’t know. However,  if a phone has a pre-installed dialer, that will continue to function. A start, but not feeling overly satisfied with the logic here!
CDPI Privacy Newsletter

IT’S THE LAW (04/26/2022)

April 26, 2022
Connecticut’s Senate unanimously approved a Data Privacy Bill, which now moves to the House. If it passes there, it puts Connecticut on track to be the fifth US state privacy law – and it would be one of the strongest consumer protections in the US. It includes rights for consumers to see what’s being collected and to opt out of sharing. It also increases the age limit for youth data protection – up to age 16 from 13, below which young people would need to opt in for data collection.
CDPI Privacy Newsletter

Company spending on privacy compliance doubled since 2020 with more increases projected

April 26, 2022
DataGrail, in its second annual State of the CCPA report found 2021 showed a dramatic gain in the volume of Data Service Requests (DSRs) since 2020. Cost to companies rose from $192,000 to nearly $400,000 (per 1 million identities).  And, with the addition of the California Privacy Rights Act (CPRA) combined with other states having their own new privacy laws, the trend is projected to accelerate.
CDPI Privacy Newsletter

Marketers Undervalue Email Personalization: Sailthru Study

April 25, 2022
By now, it’s old news that marketers overestimate how good they are at personalization.  This Sailthru survey repeats the trope: 71% of marketers think they “excel” at personalized marketing while just 34% of consumers agree.  Other, less common findings include: email personalization is more important to consumers than to marketers, and big companies do much more advanced personalization than smaller ones.  Worth a look.
CDPI Newsletter

mParticle Automates Data Erasure Requests

April 25, 2022
Our privacy newsletter ordinarily covers tools for responding to consumer data requests (DSRs to the cognoscenti).  But this news is about CDP vendor mParticle adding a DSR function, so we grabbed it while the editor wasn’t looking.  The new feature can send automatically data erasure requests to third-party data stores including BigQuery, Redshift, and Snowflake, eliminating one of the biggest headaches in many DSR processes.
CDPI Newsletter