May, 2022 - CDP Institute - Page 12

Dates : May 2022

Cape Town-based ed-tech startup Mindjoy aims to make coding skills accessible for kids – and grownups – on any internet-enabled device. Making use of Replit, a browser-based development environment that doesn’t require specific hardware or software, Mindjoy provides live, small-group, virtual coding classes to kids aged eight or above.

CDPI Emerging Markets

South Africa-based VC firm HAVAÍC has announced the third and final close of the HAVAÍC Universum Core African Fund, a US$20 million fund that will invest in early-stage technology companies in South, East, and West Africa.

CDPI Emerging Markets

B2B CDP Leadspace today announced Leadspace Studio, an “all-in-one, AI-driven solution for sales and marketing to find, create and accelerate pipeline with the highest probability of conversion”. The offering combines predictive models, third-party prospect data, AI-driven segmentation, and integration with CRM, marketing automation, and delivery systems. Leadspace also announced a free “Pipeline Impact Report” that will analyze a sample of your data and return reports on your Total Available Market, data health, and recommended marketing programs.

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B2B martech vendor Integrate has added social media marketing to its existing stable of digital, event, and content syndication tools. Social marketing features include loading target lists to LinkedIn, full-service LinkedIn ad campaign creation, integration with LinkedIn lead generation forms, and enhancement of leads with external data. The company also expanded its cross-channel analytics capabilities.

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If you want a broader perspective, B2B Marketing Expo and friends released a survey that covers B2B marketer objectives, tech investments, budget allocations, training, and mental health. CDP shows up as a relatively low priority, recently bought by 13% of respondents and planned for near-acquisition by 10%. Marketing automation (22%), video marketing (17%), and account based marketing (15%) rank higher in purchase plans, while data management platforms, digital events, and ecommerce fell off the list entirely.

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We knew that product-led marketing, such as freemium and free trials, is increasingly popular. But we hadn’t realized that two-thirds of businesses already offer some sort of free trial – including nearly as many B2B (64%) as B2C (69%). That’s according to Recurly, whose study also provides lots of other information on conversions, subscription plans, churn rates, payment methods, and more.

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Cord-cutting is another trend that turns out to be further along than you may have realized. Pixability reports that 41% of U.S. consumers say they’ve already dropped their cable subscription and another 20% plan to leave within the next year. That would leave just one-quarter of consumers watching linear TV. Marketing dollars are sure to follow.

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Is the metaverse also growing faster than you thought? Probably not: CommerceNext finds that 75% of consumers have barely heard of it and just 5% visit on a regular basis. Even that group uses it almost mostly for gaming (76%) and socializing (39%); just 30% do any shopping. Most social commerce still takes place on the major social media platforms.

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Good privacy news out of Google this week. First, a policy expansion that allows removal of select personal data used in Search, including log-in credentials, that could risk identity theft. Second, for YouTube and Display users, a new option to limit ad types, including for parenting, dating and weight loss. And, third, beginning in July, developers will be responsible to show Android users what their apps are collecting.

CDPI Privacy Newsletter

None of my business, really, unless you decide to tell me. But Meta feels it’s crucial for them to know -- and they don’t mind not asking! In fact, in a joint study, non-profit newsroom The Markup and Mozilla privacy platform Rally found Meta snapping up a mass of sensitive data with its Pixel tool. Pixel helps itself to snippets of HTML code, then tracks you around the Web. This crafty tool did so with a mass of FAFSA college student aid data – regardless of whether the users had logged in. Meanwhile, a Facebook document leak revealed that because it builds systems with open borders, it doesn't know what data it has, and can't find out!

CDPI Privacy Newsletter

India’s Computer Emergency Response Team (CERT-In) just set a strict new directive applicable to data centers, Virtual Private Servers (VPS), Virtual Private Networks (VPN), Cloud Service providers, crypto exchanges and others that serve as intermediaries. Effective from late June, organizations will be required to maintain logs containing specified customer data for minimum 5 years, report cyber incidents of concern to CERT within 6 hours, and to respond requests for data CERT-In may impose for “protective and preventive” reasons.

CDPI Privacy Newsletter

Surfshark’s research of the most popular keywords in nine categories shows just how vulnerable we are. Most dangerous popular search term for malware – “Robert De Niro” at 54.1% results of potential malware). “Kate Winslet” came in at 52.6%, and the game, Mortal Combat, at 46.5%. Scarier still for some will be to learn that sweet film “Finding Dory” cruised in at 46.7%, and even Tom Hanks came in high at 51.6%. The report shows which terms are key targets – and how to stay safer.

CDPI Privacy Newsletter